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  1. How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups

    Select the "cards" option. Select "Twitter Ads. Newsletters are an amazing marketing tool. The fans that regularly read your newsletter are often your most valuable brand advocates. They are the amplifiers that spread the good word about your brand.

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    The Facebook Exchange (FBX): Retarget select audiences based on traffic delivered through paid search and Google Shopping campaigns. In the early stages of online advertising, targeting options were predominantly derived from traditional media...

  3. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    Then the search engine sifts through the billions of photos on the Internet to select only images that contain the same visual phrases as the photo that was submitted originally by the user. Yandex users will now have access to reverse image search...

  4. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    To create a Google Shopping Campaign in AdWords, select your chosen campaign and click + Campaign in the Campaigns tab. Then select the 'Shopping' campaign format option: Although Google's headquarters are in Silicon Valley, the company has...