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  1. The 4 Most Interesting Features in Google Shopping Campaigns

    Google now gives the ability to prioritize certain products or segments within the campaign so that retailers can drive traffic to those products without the complexity of having to adjust bids up and down to hope that they might trump others.

  2. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    For this exercise, let's use the Awareness, Consideration and Decision segments. It's not enough to have killer content anymore; you have to know how your audience will absorb that content. Creating killer content won't do you any good if it's not...

  3. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    We found interesting results on usage stats when juxtaposing those specific segments against the greater population. The new Animoto Online and Mobile Video Study surveyed 1,000 U.S.consumers and revealed that nearly three-quarters (73 percent) of...

  4. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    It’s a good idea before doing anything else to get a feel for the major segments of traffic on your website; their respective conversion rates; and how people engage with those sections. Keep the content and layouts of your most popular segments in...

  5. Social Media Monetization in a 'Mobile First' World

    Since Instagram, Snapchat, and Vine all provide visually rich environments that reach strategic audience segments (read: young people), they offer platforms that are clearly compelling to marketers. As much as Silicon Valley's ethos is the constant...

  6. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    With Custom Audiences, you can create new segments comprised solely of converting visitors, and then reengage them on Facebook with offers and promotions for similar or adjacent products. Custom Audiences allows marketers to retarget Facebook users...