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Segments

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  1. Delving Into the Auction Insights Report

    The addition of the device segments to the auction insights give us this detail. The new segments becoming available allow us to get more granular date and make better informed decisions. This report is vital to an advertiser’s analysis, as the...

  2. Using Analytical Analysis to Help Improve Conversions

    While User Flow is a nifty visual for understand page progression and drop-off rates, Content Drilldown is an alternative data view for those a little more linearly inclined providing a table view for you to walk through top content pathways from...

  3. The Votes Are In: Bing, Internet Explorer, & CNN Partner for 2014 Elections

    The website allows users to explore segments of different hot topics such as immigration and state-by-state battles for the Senate. For the 2014 elections, Bing wants to provide all Americans with an educational opportunity.

  4. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Then choose Organic Traffic from the System list of segments, which will filter your reporting by organic search traffic hitting your site. I won’t cover the steps in this column, but creating custom segments is a powerful thing to do when...

  5. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    The data is only in 90-day segments, so download and archive, Kasteler said. Ever since Google unleashed 100 percent secure search, SEOs have scrambled to fill gaps in measurement. In this session at BrightEdge’s Share 14 event, brands like Groupon...

  6. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    Indeed, combined with other powerful Facebook tools like customer audiences, you can learn more about the path to purchase for specific consumer segments. The recent and rapid rise of multi-device behaviors has accelerated the need for new digital...

  7. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    It starts with considering all the different segments of data you have access to – hour of day, day of the week, geography, device, etc. All of these segments can have their bids adjusted (with the exception of tablets in AdWords), which allows...

  8. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    In addition to using this report as it stands, I highly recommend that you use Advanced Segments to break down male and female data across all reports. Just make sure you're logged in to Google Analytics, click the link, and choose which profile...

  9. Pre-PPC Strategies For Launching a New Product

    Step 1: Identify potential market segments Step 2: Figure out how to reach these market segments PPC has long been the cheapest, quickest, easiest way to test-market products and services, offers and pricing, positioning and copywriting.