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  1. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    In addition to using this report as it stands, I highly recommend that you use Advanced Segments to break down male and female data across all reports. Just make sure you're logged in to Google Analytics, click the link, and choose which profile...

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    The best way to conduct testing while maintaining your core momentum is to create tests outside of your core campaigns when possible, and establish reporting that segments the performance of your core campaigns against those of your testing...

  3. Pre-PPC Strategies For Launching a New Product

    Step 1: Identify potential market segments Step 2: Figure out how to reach these market segments PPC has long been the cheapest, quickest, easiest way to test-market products and services, offers and pricing, positioning and copywriting.

  4. The 4 Most Interesting Features in Google Shopping Campaigns

    Google now gives the ability to prioritize certain products or segments within the campaign so that retailers can drive traffic to those products without the complexity of having to adjust bids up and down to hope that they might trump others.

  5. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    For this exercise, let's use the Awareness, Consideration and Decision segments. It's not enough to have killer content anymore; you have to know how your audience will absorb that content. Creating killer content won't do you any good if it's not...

  6. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    We found interesting results on usage stats when juxtaposing those specific segments against the greater population. The new Animoto Online and Mobile Video Study surveyed 1,000 U.S.consumers and revealed that nearly three-quarters (73 percent) of...

  7. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    It’s a good idea before doing anything else to get a feel for the major segments of traffic on your website; their respective conversion rates; and how people engage with those sections. Keep the content and layouts of your most popular segments in...