SEO News

Segments

RSS
  1. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Then choose Organic Traffic from the System list of segments, which will filter your reporting by organic search traffic hitting your site. I won’t cover the steps in this column, but creating custom segments is a powerful thing to do when...

  2. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    The data is only in 90-day segments, so download and archive, Kasteler said. Ever since Google unleashed 100 percent secure search, SEOs have scrambled to fill gaps in measurement. In this session at BrightEdge’s Share 14 event, brands like Groupon...

  3. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    Indeed, combined with other powerful Facebook tools like customer audiences, you can learn more about the path to purchase for specific consumer segments. The recent and rapid rise of multi-device behaviors has accelerated the need for new digital...

  4. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    It starts with considering all the different segments of data you have access to – hour of day, day of the week, geography, device, etc. All of these segments can have their bids adjusted (with the exception of tablets in AdWords), which allows...

  5. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    In addition to using this report as it stands, I highly recommend that you use Advanced Segments to break down male and female data across all reports. Just make sure you're logged in to Google Analytics, click the link, and choose which profile...

  6. Pre-PPC Strategies For Launching a New Product

    Step 1: Identify potential market segments Step 2: Figure out how to reach these market segments PPC has long been the cheapest, quickest, easiest way to test-market products and services, offers and pricing, positioning and copywriting.

  7. The 4 Most Interesting Features in Google Shopping Campaigns

    Google now gives the ability to prioritize certain products or segments within the campaign so that retailers can drive traffic to those products without the complexity of having to adjust bids up and down to hope that they might trump others.

  8. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    For this exercise, let's use the Awareness, Consideration and Decision segments. It's not enough to have killer content anymore; you have to know how your audience will absorb that content. Creating killer content won't do you any good if it's not...