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  1. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    They segmented the results by enterprise vs.small and medium-sized business (SMB), making comparisons between how marketers in the enterprise think about content vs.how small business owners do. Given the digital marketing industry's focus on...

  2. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Now that you've segmented their actions into your marketing funnel, you can start brainstorming in a more targeted manner because you know what they're doing in each phase. Creating killer content won't do you any good if it's not something your...

  3. Using the DMAIC Process for SEO Projects

    Segmented implementation and pilot programs are a couple of different ways to see if your solution will work. On top of that we need to make sure we are offering a good return on investment for our clients while managing our own costs to ensure we...

  4. Give a Little, Get a Lot: How Superstar SEOs Use Content to Outshine Their Peers

    From the original group, we segmented out ‘superstar SEOs’—those SEOs who self-assessed higher than their peers and also demonstrated an ability to grow search traffic and conversions at a rate far higher than their peer group.

  5. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Google Analytics has traditionally segmented data up to this level, leaving us to report success solely based on the visits where conversion occurred. Web analytics expert and Google's Digital Marketing Evangelist Avinash Kaushik once said, "All...

  6. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    Note: this data isn't yet segmented by geography or business type. Google's recent Hummingbird algorithm and the arrival of KitKat are forcing agencies and brands to stretch their search marketing minds and strategies even further – for the better.

  7. Google AdWords Keyword Planner vs. Keyword Tool: SEO & PPC Feature Comparison

    Download keyword statistics or plan for all individually chosen ad groups (Type 1), additionally segmented after month, for Excel or AdWords Editor However, Google will soon combine the Keyword Tool and Traffic Estimator into just one new product...

  8. Social Media Competitive Analysis: A Lesson from the Fashion Industry

    In the referenced fashion report, for example, the top fifty brands were segmented into three categories (High Fashion, Fast Fashion and Mass Market) You can obtain insights across an industry to establish competitive benchmarks and inform best...

  9. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Any remarketing list can be added to an ad group in a search campaign, bringing an audience dimension to campaigns because we can see how searchers respond based on how they are segmented into the remarketing lists.

  10. Driving Consumer Insights With Mobile Analytics

    Crashes (by version, segmented out) Increasingly, your audience is spending time interacting with your brand on mobile devices every year. And hopefully your company has at least started to build out a mobile strategy to provide a better experience...