SEO News


  1. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    If you haven't built any segmented circles, this is a great topical way to get started. +Post ads on the Google Display Network have been out of beta for several months now, but the engagement ad option is still only available to advertisers with...

  2. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    They segmented the results by enterprise vs.small and medium-sized business (SMB), making comparisons between how marketers in the enterprise think about content small business owners do. Given the digital marketing industry's focus on...

  3. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Now that you've segmented their actions into your marketing funnel, you can start brainstorming in a more targeted manner because you know what they're doing in each phase. Creating killer content won't do you any good if it's not something your...

  4. Using the DMAIC Process for SEO Projects

    Segmented implementation and pilot programs are a couple of different ways to see if your solution will work. On top of that we need to make sure we are offering a good return on investment for our clients while managing our own costs to ensure we...

  5. Give a Little, Get a Lot: How Superstar SEOs Use Content to Outshine Their Peers

    From the original group, we segmented out ‘superstar SEOs’—those SEOs who self-assessed higher than their peers and also demonstrated an ability to grow search traffic and conversions at a rate far higher than their peer group.

  6. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Google Analytics has traditionally segmented data up to this level, leaving us to report success solely based on the visits where conversion occurred. Web analytics expert and Google's Digital Marketing Evangelist Avinash Kaushik once said, "All...

  7. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    Note: this data isn't yet segmented by geography or business type. Google's recent Hummingbird algorithm and the arrival of KitKat are forcing agencies and brands to stretch their search marketing minds and strategies even further – for the better.