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Segmentation

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  1. Using Analytical Analysis to Help Improve Conversions

    With our minds still surrounding the segmentation of converter and non-converter, let’s know look at demographic data. What I did want to do is provide a few fairly easy ways to review your conversion optimization potential utilizing deeper...

  2. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Click the Segmentation drop down, which should currently read "All Sessions. When companies are hit by Panda and see a huge drop in Google organic traffic, they often run to check their websites. They fire up Chrome or Firefox on their desktop...

  3. 14 Top-Notch Resources to Help You Become a CRO Expert

    He raises controversial points like your conversion rate doesn't matter and why too much segmentation is bad for your marketing. Nobody knows right away how to optimize websites as soon as they walk into the digital marketing world; we've all had...

  4. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    One of the biggest organic differences between Google+ and the rest of the pack is segmentation. The rest of the social networks make us pay for that segmentation. What you don't want to do is just click "follow" over and over, and set yourself up...

  5. How Personalizing Websites With Dynamic Content Increases Engagement

    Segmentation changed all that. This bodes well for segmentation and personalized content on your website. Demographics and Psychographic Segmentation: Characteristics about the individual, including name, phone, and email address as well as...

  6. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Understand the segmentation of your traffic. In fact, research from Google indicates 70 percent of mobile searchers said they click to call businesses from the search results. And nearly half of those surveyed said the lack of a call option would...

  7. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    The new multi-channel segmentation capabilities are best demonstrated by looking at some common scenarios in search and social media campaigns. This is a shame considering real-time analytics is eye candy while segmentation can be business-changing.

  8. Searcher Personas: A Case for User-Centric SEO

    Meanwhile, user segmentation was introduced to Google Analytics, giving marketers the ability to perform cohort analysis. It wasn't so long ago that, when educating the uninitiated on the SEO process from the bottom up, we would explain that...