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Segmentation

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  1. Mobile Consumer Spending: Big Data Insights for Holiday Retailers

    Knowing the customer’s current location — not only by state, but at the county or city level — allows marketers to build segmentation strategies that can include real-time or forecasted weather, as well as proximity to a physical store or a...

  2. Focus on Who, What and How Before Crowdfunding Your Project

    Write down details about your audience and segmentation. You have a great idea and want to bring it to market; fast! Crowdfunding is a proven way to raise capital and go-to-market at the same time. But, don't launch a crowdfunding campaign without...

  3. 10 Lessons About Enterprise SEO

    Additionally, make sure you have good segmentation between your brand and non-brand keywords and that you are constantly exploring your long tail performance, especially as it relates to uncovering new opportunities for additional keywords to target.

  4. 5 Ways to Make Web Analytics Data More Insightful

    Dig Deeper With Segmentation Fortune 500 companies can expect to push more than a gigabyte a day in raw web analytics data, which can be easily tripled for media companies. Big data is anything anyone ever talks about anymore, so the C-suite has...