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Segment Post Click Marketing

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  1. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    Post-Download Revenue:In the initial example, Segment 1 appeared more cost effective than Segment 2 using the cost-per-install metric. Looking at the Mobile App Install click data provided by Facebook, it appears Segment 1 is the more appropriate...

  2. Search, Social Media & the Offline Purchase

    The volume and sentiment of this segment of consumer dialogue creates a unique profile representing your brand's ROPO audience. Consumers post the same type of content in forums and communities, in blog comments, on Facebook and Twitter, and many...

  3. Google Instant - 10 Things Marketing Teams Need to Know

    BASIC: Segment your reports to track search queries from Google that come via these browsers: Chrome v5/6, Firefox v3, Safari v5 for Mac and Internet Explorer v8. However, they go on to say in a blog post that it "changes the way we think about [ad...

  4. E-mail Marketing Tips for Small Business

    Segment Your E-mail Marketing List Collect and Segment Your List by Customer Location My recent foray into post-click marketing has me studying e-mail marketing more closely than ever. The possibilities of a great e-mail marketing strategy have...