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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Can we segment what each division sees? Performing well in local search depends on many different tactics, so finding a partner with tools and technology to help you manage them all is critical for regional-local and national-local organizations.

  2. Pre-PPC Strategies For Launching a New Product

    You can't test a market segment until you've defined it. A market segment is useful to you only if you can reach them reliably and affordably. But in order to use PPC to ask and answer questions about what the market thinks of your offers, you have...

  3. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    Segment As You Go According to Christian Ashlock, Product Marketing Manager at Google+, the reason to limit the availability to just those accounts was to ensure that advertisers were getting the most value out of their spend.

  4. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    Segment What if you could map advanced Analytics users' knowledge over your own data? Well, don’t imagine any longer, you can (and should) do this today. Google released the Dashboard Analytics Solutions Gallery more than 14 months ago but very few...

  5. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    You'll want to conduct a handful of interviews for each segment in your target audience. Segment the Information to the Marketing Funnel Take a look at your buyer persona and segment off your notes into where they fit in a typical marketing funnel.

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  7. How Personalizing Websites With Dynamic Content Increases Engagement

    Segment dynamic content by: You have to create dynamic web experiences that quickly encourage customers to convert. Personalizing the content makes this possible. By creating a dynamic web experience through personalized content, you can quickly...

  8. Yandex & Google: A Big Change for Russia's Display Ad Market

    Data management platform: These have a direct relationship with data suppliers, which allows advertisers to target according to their needs and segment user's data. One of the fastest growing trends currently in digital marketing is real-time bidding.