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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Typically these folks include corporate branding, the business unit that you are suggesting the content for, the individual owner of the page or content segment that the new content would apply to, social media, and of course any executives that...

  2. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Quick Tip: You can create your own segment for just Google Organic traffic to see how much mobile traffic is hitting your site (just from Google). I still find many webmasters don’t know that you can segment mobile search traffic directly in the...

  3. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Remarketing Lists for Search Ads (RLSA): Google RLSA enables marketers to segment cohorts of consumers based on actions taken on the marketer’s website and target against the data collected. In the early stages of online advertising, targeting...

  4. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Can we segment what each division sees? Performing well in local search depends on many different tactics, so finding a partner with tools and technology to help you manage them all is critical for regional-local and national-local organizations.

  5. Pre-PPC Strategies For Launching a New Product

    You can't test a market segment until you've defined it. A market segment is useful to you only if you can reach them reliably and affordably. But in order to use PPC to ask and answer questions about what the market thinks of your offers, you have...