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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Remarketing Lists for Search Ads (RLSA): Google RLSA enables marketers to segment cohorts of consumers based on actions taken on the marketer’s website and target against the data collected. In the early stages of online advertising, targeting...

  2. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Can we segment what each division sees? Performing well in local search depends on many different tactics, so finding a partner with tools and technology to help you manage them all is critical for regional-local and national-local organizations.

  3. Pre-PPC Strategies For Launching a New Product

    You can't test a market segment until you've defined it. A market segment is useful to you only if you can reach them reliably and affordably. But in order to use PPC to ask and answer questions about what the market thinks of your offers, you have...

  4. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    Segment As You Go According to Christian Ashlock, Product Marketing Manager at Google+, the reason to limit the availability to just those accounts was to ensure that advertisers were getting the most value out of their spend.

  5. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    Segment What if you could map advanced Analytics users' knowledge over your own data? Well, don’t imagine any longer, you can (and should) do this today. Google released the Dashboard Analytics Solutions Gallery more than 14 months ago but very few...