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  1. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    You'll want to conduct a handful of interviews for each segment in your target audience. Segment the Information to the Marketing Funnel Take a look at your buyer persona and segment off your notes into where they fit in a typical marketing funnel.

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    Segment dynamic content by: You have to create dynamic web experiences that quickly encourage customers to convert. Personalizing the content makes this possible. By creating a dynamic web experience through personalized content, you can quickly...

  3. Google Improves GDN Targeting With Bizo Audience Segments

    The audience segment targeting is applicable to both display and video targeting options through Google AdWords. As advertisers continue to require their digital marketing efforts accountable for results, the ability to deliver display advertising...

  4. Yandex & Google: A Big Change for Russia's Display Ad Market

    Data management platform: These have a direct relationship with data suppliers, which allows advertisers to target according to their needs and segment user's data. One of the fastest growing trends currently in digital marketing is real-time bidding.

  5. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    The inability to segment devices means that advertisers are forced to run ads via tablets, even if the performance is terrible. There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but...

  6. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Simply create a new Custom Audience based on a segment of website visitors who viewed a particular category of products. By simply appending Facebook's tracking pixel, you can now segment website visitors into target audiences and re-engage them...

  7. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    CTC campaigns should address each segment differently to make sure that the intent is matched. In fact, research from Google indicates 70 percent of mobile searchers said they click to call businesses from the search results.