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  1. "Content Performance Marketing" – 3 Steps to Future Success

    Pair that with data on trending topics over time, and what’s happening now. Assess the trends around the types of content your audience wants. In practice, supplying the content for the demand leads to brands capitalizing on the long-tail queries...

  2. How to Optimize Your Content Strategy With Social Listening

    You also can look at trending information to understand what types of conversations occur most frequently. We also can see that a significant portion of the conversation is happening on Twitter. If you aren't familiar with social listening...

  3. The Role of #Hashtags in Social Media and Search

    Google+ calls them 'Hot Topics', and Twitter displays 'Trending'. Deciding which hashtags to use, or finding hashtags related to conversations you wish to participate requires a little bit of research, as trending hashtags can change quite frequently.

  4. Hey, Facebook: Not Liking the Group by Topic Feature or Seeing Strangers In My Top News Feed

    Supposedly, the point of the news feed grouping is to help drive more people to visit a brand’s Facebook page or show what topics are trending – which is important considering only between 3 and 7 percent of fans see your Facebook page posts per...