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  1. How to Optimize Your Content Strategy With Social Listening

    If you aren't familiar with social listening, sometimes called social media monitoring, it is the practice of collecting tweets, Facebook shares, blog posts and much more, sorting through the data, and finding key insights and trends related to...

  2. 4 Amazing Things You Simply Must Know About Sensational Headlines

    Tell us in the comments if you see other trends around headlines or if your headline strategy differs from the above. Given what the research tells us about headline preferences and what leading indicators like Clickhole say about reader tolerance...

  3. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    However, you don't want these tests to negatively impact overall performance – or at the very least offset the trends that may cause you to make erroneous corrective actions. Sure, we may find that certain products just don't stack up well and they...

  4. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    Finally the most similar photo will be found due to the computer comparing the submitted photo with the search image's key features. It then transforms the photo into numerical representations of the photo's key features, a process that is referred...

  5. Why You Need to Own Your Data & Digital Assets

    Before open-source platforms like WordPress, Joomla, and Drupal matured, many CMSs were created by web developers and designers to distribute the cost to create key functionality across many clients. If you don't own the data, you no longer "drive...

  6. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Content Marketing Institute's survey highlighting B2B Content Marketing Trends revealed that the majority of organizations tailor content based on industry trends. This will help you see the full picture rather than just focusing on a singular output.

  7. How Vine Has Changed the Video Landscape in Just 12 Months

    Here are just three predictions of what digital marketers can expect to see before Vine celebrates its second birthday. Use a funny Vine to remind votes they can't believe everything they see on TV. New success metrics will be key to commercial...

  8. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    I also checked out Google Trends to see if there was any measured spike in search volume around these terms. Google Trends isn't a real-time tool, but I found brands like Jaguar, Pepsi, Axe, Kia, and Intuit to be flat year over year in their search...

  9. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Marin said its data "skew toward the performance of larger retailers, and may not reflect performance trends for small retailers. All monthly key performance indicators were normalized to January 2013 where appropriate, instead of exposing absolute...

  10. PPC Management Operations: The Ultimate Guide

    But in general, one of the first things you should do is check your accounts each day to see what happened yesterday. However, it's not uncommon to see high-volume keywords with less than 1 percent. Have a close look to see if remarketing or PLAs...