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  1. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    I also checked out Google Trends to see if there was any measured spike in search volume around these terms. Google Trends isn't a real-time tool, but I found brands like Jaguar, Pepsi, Axe, Kia, and Intuit to be flat year over year in their search...

  2. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Google’s Product Listing Ads (PLA) took over the Google Shopping experience in October of 2012. Google announced it would be lumping desktop and tablet device data together with the release of Enhanced Campaigns in February 2013.

  3. The World Welcomes 2014 on Twitter, Reveals Usage Patterns

    Pinterest, Facebook, LinkedIn, and Google+ had some percentage of links point to them, but compared to the overall content shared on Twitter, those were negligible. These trends align perfectly with the regions that celebrated New Year's Eve and...

  4. The New AdWords Opportunities Tab - How to Get the Most Out Of It

    I ran the keywords through Google's Traffic Estimator tool to see if the impressions, clicks and cost estimates were the same as what was provided in the Opportunities tab: clicks per week 978 – 1,190 impressions per week$2.87 - $3.57 cost per week

  5. 5 Social Media Advertising Trends to Watch for in 2014

    A few years into Google's gamble in social media and Google+ is still completely void of ads. Well, just a few weeks ago it came to light that Google will begin testing +Post Ads. While this isn'tan ad unit on Google+, it allows brands to take...

  6. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    This segment allows you to see search traffic coming from the Google Images search engine separately from regular organic search so you can investigate image-specific search trends. See more of Justin's advanced segments in the Google Analytics...