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  1. Smart beta indexes gain currency with Asian investors

    Firth says that using backward-looking indicators such as trends can often result in poor performance as the parameters may be ineffective in future. Some asset owners may prefer more customisation, while others may see something used in the market...

  2. Risk premium strategies favoured over beta commodity indexes

    These strategies look at recent trends in markets and on the basis of those trends, select markets to be long and short in, and they rebalance regularly, changing the selection of commodities. As a result, Agarwal says it will be really interesting...

  3. Green credentials and RBS deal work in BNPP's favour

    The size of the transaction was extraordinary - with 20,000 products changing hands - as was the number of those bidding: thirty-one candidates were reduced to 10, then four, and then two before BNP Paribas was awarded the mandate (see ‘Deal of...

  4. "Content Performance Marketing" – 3 Steps to Future Success

    Assess the trends around the types of content your audience wants. In practice, supplying the content for the demand leads to brands capitalizing on the long-tail queries that we see more and more today (especially with the growing mobile audience...

  5. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Check on page load time for a few key pages to see if the site could benefit from any coding optimizations to make it faster.minutes Use this to check on messages, issues such as crawl errors or URL errors, index status, traffic trends, and some...

  6. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    In fact, he said, you might not even see a keyword in a Title tag today, yet the page is still being served for a query. You can plug in any URL and see what the competitors are ranking for, he said. We still have Google Trends, we still have page...