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  1. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    If you look at a traditional email response-rate report you might see trends for opens, clicks, actions, etc.but what you want to start to do is ask, "Who's engaging? Jenkins quipped that it's largely because email is not the shiny, sexy toys that...

  2. SEO Into 2014: The Irreversible Changes in Google's Products

    Expect to see similar trends coming from Google Play (and App Store Optimization), Google Shopping (and Shop Engine Optimization), etc. We can slowly see how Google's “most comprehensive data set of local businesses” can begin to map out entire...

  3. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    A 2013 TekGroup online newsroom survey reports a 45 percent increase of journalists flocking to Twitter with the intentions to follow company news announcements and track follow developing trends. Weekend are made for tweeting and get higher CTR...

  4. How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality

    The commander must work in a medium which his eyes cannot see; which his best deductive powers cannot always fathom; and with which, because of constant changes, he can rarely become familiar. Target audience: Personas, keyword search volume...

  5. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    This segment allows you to see search traffic coming from the Google Images search engine separately from regular organic search so you can investigate image-specific search trends. How to Use this Segment: Start by applying all three segments to...

  6. Key Factors to Effective Competitive Analysis as a Small Business

    By viewing the ad copy of your competitors, it can be much easier to create your own text and to see what copy is being used more often and what is being largely promoted. Viewing the ad copy of your competitors allows for you to see what is...

  7. Bing It On Challenge Goes Directly to Google ... Kansas

    The challenge now includes trending searches to get you started, in an attempt to show that that they, too, have up-to-date trends. With all the resources Bing has put into their Social Sidebar, it's interesting to see the campaign continue to be...