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  1. "Content Performance Marketing" – 3 Steps to Future Success

    Assess the trends around the types of content your audience wants. In practice, supplying the content for the demand leads to brands capitalizing on the long-tail queries that we see more and more today (especially with the growing mobile audience...

  2. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Check on page load time for a few key pages to see if the site could benefit from any coding optimizations to make it faster.minutes Use this to check on messages, issues such as crawl errors or URL errors, index status, traffic trends, and some...

  3. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    In fact, he said, you might not even see a keyword in a Title tag today, yet the page is still being served for a query. You can plug in any URL and see what the competitors are ranking for, he said. We still have Google Trends, we still have page...

  4. How to Optimize Your Content Strategy With Social Listening

    Through the social listening tool Sysomos, we can see that the term ‘yoga' was mentioned over 12.5 million times in the first half of the year across the most popular social networks. We also can see that a significant portion of the conversation...