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  1. How to Optimize Your Content Strategy With Social Listening

    Through the social listening tool Sysomos, we can see that the term ‘yoga' was mentioned over 12.5 million times in the first half of the year across the most popular social networks. We also can see that a significant portion of the conversation...

  2. 4 Amazing Things You Simply Must Know About Sensational Headlines

    Tell us in the comments if you see other trends around headlines or if your headline strategy differs from the above. The best content with a boring headline that does a poor job of giving the reader a reason to click has failed.

  3. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    The conference's keynote speaker is Bing's Senior Product Manager Duane Forrester, who will share trends on search over time and across platforms. LR: Which speakers are you excited to see? SES, the original search marketing event, makes its...

  4. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    Following your favorite fashion blogger and wanting to buy the newest fashion trends just became that much easier. Many other companies have done their research into similar technology and all of them are quite good, however it's awesome to see...

  5. How to Use Google Analytics Site Search Reports

    If that was ticked for Search Engine Watch all search results URLs would show in the content reports under /search, whereas without ticking it each search will generate a URL with the query included, which will break out the results and not allow...

  6. Should You Syndicate Your Blog to Get More Traffic & Leads?

    Simply scroll down the editable blog post and click on the Advanced options where you'll see the canonical link field for input of the blog URL. As you can see, there was a 180 percent increase in subscribers corresponding to the traffic spike.

  7. PPC Management: Your Past, Present & Future

    Running historical trends and averages gives you a solid idea on progress and optimization opportunities. You don't need a crystal ball to see the future. Without digging too deep into astrophysics or multi-dimensional theory, PPC managers need to...

  8. Why You Need to Own Your Data & Digital Assets

    Ownership promotes control and the ability to nimbly respond to emerging trends and market forces. If you don't own the data, you no longer "drive the bus," and are at the mercy of others determining what data you see, the interpretation of that...

  9. Google Reveals What New & Expectant Parents Search For

    With both Mother's Day and Father's Day approaching, Jordan Rost, Brad Johnsmeyer, and Allison Mooney of Google looked at Google search trends, YouTube search trends, and Google Consumer Surveys to see what was top of mind for new and expecting...