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  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    See how silly that sounds when you put it in print? Sitting at the table, I've found I'm having a far easier time "selling" clients on the importance of creating that culture video, putting together that marketing ebook or using animation to tell...

  2. Bing Predicts Weighs in on Scottish Independence Vote

    According to the post, to see the Bing Predicts results, users simply type "Scotland Referendum" into Bing.co.uk. We are watching the debate with interest and look forward to being able to see how our data stacks up come the 19th September," Bing...

  3. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Analyze keyword data using a reputable keyword research tool and see what keywords your (successful) competitors are using, to make sure you're optimizing for the right keywords. If you see a high bounce rate for organic search visitors, then what...

  4. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    When a consumer clicks on a retailers' PPC campaign, they want to be directed to a landing page where they can clearly see the seasonal products advertised. Hard to believe? Take a look at U.K.department store Selfridges, which last year opened the...

  5. Bing Ads Enhances "Change History" Page

    The Change History page gives advertisers a way to see how changes impact a campaign's performance. Bing has announced enhancements to the Change History page in Bing Ads. In a blog post, Bing says one of the updates is aimed at enhancing usability.

  6. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Check on page load time for a few key pages to see if the site could benefit from any coding optimizations to make it faster.minutes Hearing the words perennial and audit together might seem unlikely or possibly even groan-worthy, but combining...

  7. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    Look to see if there are certain brand keywords that are performing better than others. The practice of bidding on your own brand terms is a topic that has two divided camps among search marketers. Bidding on your brand terms can provide a lot of...

  8. What’s the Deal With Links From M.Biz? Should You Disavow?

    When I see links that are coming from sites like forums.m.biz and discussion.m.biz and stone.m.biz and chinastone.m.biz and the like, I simply add the following line to my disavow file: domain:m.biz When I read that, it made sense why I see so many...