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  1. SEO Is No One-Trick Pony

    Finding the keywords/themes of this content is the art/science of SEO (you want to target keywords that have search volume, are relevant, AND that you stand a fair chance of ranking for; see Competitive Analysis, later).

  2. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    So do retailers in the U.K.then see the value in making online shopping more personalized? Forty-nine percent of consumers in the U.K.leverage organic search as the main point of entry to e-commerce shopping sites, but only 35 percent of online...

  3. Centralizing Location Data: 3 Steps to Local SEO Success

    Either of these scenarios can lead to data management and distribution being inconsistent with what the local ecosystem wants to see and that means results falter. I was part of the relocation effort and the number of decisions that had to be made...

  4. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    See how silly that sounds when you put it in print? Sitting at the table, I've found I'm having a far easier time "selling" clients on the importance of creating that culture video, putting together that marketing ebook or using animation to tell...

  5. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Analyze keyword data using a reputable keyword research tool and see what keywords your (successful) competitors are using, to make sure you're optimizing for the right keywords. If you see a high bounce rate for organic search visitors, then what...

  6. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    When a consumer clicks on a retailers' PPC campaign, they want to be directed to a landing page where they can clearly see the seasonal products advertised. Hard to believe? Take a look at U.K.department store Selfridges, which last year opened the...