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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    If you can secure a paid search or display advertising budget to promote the content, that can also be very effective. It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link...

  2. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Ever since Google unleashed 100 percent secure search, SEOs have scrambled to fill gaps in measurement. He asked, "Why did Google transition to secure search? A month later, Google moved to 100 percent secure search, building on a slow and steady...

  3. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Separate campaign view by Search re working on refining campaigns using bid adjustments, Pease also suggested setting up automated search query reports to find keyword expansion opportunities that secure relevant traffic and negative keyword...

  4. 5 Fast Facts about the EU's Privacy Ruling on Google

    I expect that the default action by search engines will be to take down information," said Orla Lynskey, a lecturer in law at the London School of Economics. As a controller, it's responsible for the links it provides in its search results, and...