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  1. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Just about every professional remotely related to the digital space is claiming some level of SEO expertise. Total mastery of all digital assets and an intimate understanding of how each element contributes to the performance of a brand in search...

  2. A New Direction for SEO in 2014: The Secure Search Manifesto

    All structured data has a meaning and is connected across search, social, and digital marketing. In 2013 many marketers viewed secure search shift resulting in a technology or integration problem. A renewed importance and focus on quality content...

  3. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    In the near future, Adobe will be sharing a few new methods and solutions to solve for keyword-level insights on the Adobe Digital Marketing blog. Top Tips From Brands on Dealing With Secure Search How we deal with it is driven by marketers...

  4. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    She and her colleagues Jennifer Kalkman, Director of Digital Marketing, and Dick Dutton, Director of Travel Promotion, have diverse backgrounds (public affairs, finance, and broadcast television) but pride themselves in thinking and acting as a team.

  5. Google as Your Identity Provider: Where Are We Now?

    The Identity Ecosystem as the NSTIC is commonly referred to consists of the following actors: The User (or Me), the Relying Party (RP) and the Identity Provider (IdP) who exchange bite size digital verification and identification credentials to...

  6. 15 Ways to Make Small Budget Content Creation & Marketing Work

    Here a few ideas to help you formulate a quality content led digital marketing plan. While time will undoubtedly be spent drilling down into a multi-faceted digital strategy plan, necessity should dictate that at the very heart of it lies great...