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  1. Dealing With Onsite Duplicate Content Issues

    Click on "Duplicate Content" in the Site Details section to get an overview of the URLs, titles, match words, match percentage, and match pages. Select "Duplicate" in the "Filter" section. Duplicate content within the same site makes it difficult...

  2. Google Adjusts Standards for Newsworthy Material

    Google News has always maintained a strict set of guidelines for which sources it will display in the "In the News" section. While sources such as Reddit are not currently appearing in Google News, they are prominent on the "In the News" section of...

  3. Drive Your Clicks In-Store With Local Inventory Ads

    Within the campaign settings of Shopping campaigns there is a new section called "shopping channel. As well as the price, title, and image, these ads will also display a store marker. This new information is pulled from an in-store inventory feed...

  4. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    In my next article, we’ll discuss what you’re going to do with everything in the WHAT section, to successfully roll your m-dot into your new responsive site. The mobile mind shift has created a paradigm in which the understanding is that each...

  5. 6 Crucial Link Building Strategies to Drive Quality Traffic

    If the site is not directly related to your industry, it should at least have a section that is related in some way to your industry/product. Getting traffic to one's site -- and quality traffic at that -- is probably one of the most overarching...

  6. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    In cases where there are multiple themes/categories within a site, make sure that the article has been placed in the most appropriate section Is there such a thing? That’s a question most SEOs, marketers, and business owners have been trying to...

  7. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    There is an entire section labeled "Mobile" where Google provides recommendations for speeding up the page, enhancing the user experience, etc. They fire up Chrome or Firefox on their desktop computer and start looking around.

  8. 3 Ways to Dig Deeper for Bigger Paid Search Success

    Now you can show the customer that you know them, welcome them back, or create specific ad copy that directs that customer to your customer service section vs.that direct response landing page. We both got our start at the same place but since then...

  9. The Incredible, Vanishing Authorship Program -- Step Right Up, Folks!

    Author stats used to be available in GWT under the “Labs” section – but that’s no longer there. Google's Authorship program has been a bit of a circus lately. First, author photos were dropped from search results and now this: it seems as though...

  10. How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups

    Once you are in the Twitter ads section, click "Creatives" from the top menu. Fill out the necessary fields in the "card content" section. You don't have to fill out the "Destination URL" section, but you should fill out the "post-submit message...