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  1. Social Customer Service Secrets to Avoid Negative Search Results

    Search results beware and be aware, customer service is part two of the social media revolution. The new rules of selling and customer service are here, they’re social, they’re mobile, they’re visual…and most businesses are not ready.

  2. Google+ Drops Controversial Real Name Policy After 3 Years

    Personally, I wonder if Google+'s most recent announcement is more of a media ploy to try and draw attention to their social network, than it is to really service the community. After all, it was hardly a secret that Google+ was really designed to...

  3. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    By this point you’ll probably have a relatively good feel for the major motivators and pain points associated with your product or service. Is there a tool that you consider to be your secret weapon? It’s no surprise CRO was tied alongside content...

  4. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    The service provider report is a good place to start your investigation when trying to isolate odd activity on your website within your Google Analytics profile. This segment filters out greater than 80 percent of the traffic to your site and...

  5. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    Today's brands looking to sell their product or service have a level playing field when looking to using imagery or video to convey a message or story. Social PR secret: Visuals increase visits, pageviews, engagement, interactions, and conversions.

  6. Fortune 500 Social Media: 77% Active on Twitter; 70% on Facebook

    A new study has looked at how Fortune 500 companies are using (or not using) social media, such as Twitter and Facebook, as part of their overall marketing and customer service plan. It's been no secret that some Fortune 500 companies are a little...

  7. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    The 140 character social networking and microblogging service launched in 2006 and is growing up and taking flight. What started out as a character only text-based microblogging service with little visual opportunity, Twitter is dipping a tweet...