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  1. 11 Must-Measure KPIs for Content Marketing Success

    This gives you a good sense of the value of each referral source. The key here is shaping content to generate primary and secondary conversions. Secondary conversions are things like email list subscriptions, retargeting pixel drops, and buyer...

  2. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Rather than being viewed as an additional standalone destination, social media best serves the brand who views social as a qualified source of traffic to the website. The cultivation of relationships and interaction is much more effective, and...

  3. Capturing Unrealized Revenue Through Keyword Order Analysis

    The analysis is revealing on a potentially significant source of revenue. The former is the “primary keyword phrase” and the latter is an example of a “secondary keyword phrase. Is it worthwhile to bid on secondary phrases such as “suede shoes blue...

  4. Google Commissioned Report Aims to Protect Search Engine Free Speech Rights

    There is no human involvement or manipulation of results, which is why users have come to trust Google as a source of objective information untainted by paid placement. There is a secondary human editorial process in the webspam team, who can...