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  1. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Influencer marketing scales by building quality relationships with select people and reaching secondary audiences. Instead of aiming to "reach" the masses yourself by blasting your message, work with a targeted group of people who can better tell...

  2. Conquering Content Marketing, Step 3: Facing the 'Fans'

    When the actual content is created there will need to be an element of technical optimization by way of keyword placement, engaging copy and effective calls to action, but these activities are secondary to releasing quality content that both users...

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Increases bids for the over-30 age group, and removed the under 24 crowd. People are getting more accustomed to making purchases via their tablets, but I think these devices are still secondary to PCs and used mostly for browsing, education, and...

  4. Search vs. Social: The 50 Shades of Gray in Online Information Retrieval

    To test this assumption and gauge user behaviors, we surveyed a group of web users to determine how often they turn to social and search platforms for their online information needs. It has been reported that Facebook will start to take secondary...

  5. Google Gets Authority Evaluation Patent Criticizing Amazon, Slashdot

    The interesting aspect of the patent is the use of +1 as part of the ranking system - no not the Google Like button but the value; "wherein content ratings are specified numerically as numeric ratings selected from among a group of numeric ratings...