Access Audience Data: Use Experian Simmons and Nielsen Prizm to capture large-scale consumer survey data. Leverage audience market data, survey results, and need states to create personas and user stories.
Google’s own search trend data substantiates this as does an audit of Pinterest results for last spring. Above and beyond the runway, it’s also possible to find search trend data for a given apparel category, in a more recent time frame.
But this line of thinking isn't just conjecture; comScore actually have some interesting data to support this point. But perhaps more significantly, it wasn't just that they consumed more content overall – in many instances those who used mobile...
A culturalpolicies.net compilation of Eurostat data shows the number of non-nationals residing in countries across Europe with some countries showing up to 35 percent of the population as non-nationals.
Traffic source level data is useful for looking at broad trends, such as comparing year-over-year performance. Content analysis is made more complex with the loss of data from users logged into their Google accounts and, eventually, users from the...
Remember, these aren't about “bad data” in your account, but when similar stats are trending in opposite directions. New distribution channel: Within a specific campaign perhaps a secondary distribution channel was launched such as search partners...
Understand the audience: Using existing research data, social data insight, analytics, keyword research, what they are currently sharing via social and eventual persona development. And if you want to get really smart then the Infochimp Influence...
Again, be patient, but when you do start to rank for some of the targeted phrases it's time to pull click-through data out of your analytics and begin making a series of minor tweaks to the title and description to see if you can bump it up.
You can customize both how you segment and drill in to the data using the various parameters as dimensions as well as customizing which metrics are included in the report. This will provide you with the greatest flexibility in how you view your data.
On the search results side of the equation, SEO reporting vendors continue to face pressure from Google to eliminate ranking data as a performance metric. In Google Analytics, select the secondary dimension, “Landing Page,” to see the webpages...
Filled with business listings dominated by data from the primary data aggregators (Localeze, InfoUSA, and Acxiom), businesses should obtain and clean up their citations in this neighborhood after taking care of listings on Google+ Local, Bing...
We are the algorithm, we always have been, and the search engines are looking for valid, trustworthy signals amongst the deluge of shared data that grows every second of every minute of every day. Another effect of The Big Change is how link...
Effective reach measurements are typically straightforward and are easy to measure as the data deals with the reach and delivery of ads, easily captured through third party tracking tags or passed through by the publisher or ad network themselves.
Launch the account, get enough data to make some decisions, and cut by placement, time of day, and geography. For a long time, the GDN has been a secondary setting within search, so the vast majority of marketers are search-minded when they use the...
Build massive list of keywords using keyword tool and PPC data. Puts Google Keyword Tool data into context. It doesn’t look at anything other than potential audience, it certainly doesn’t favor the long tail or secondary keywords where we all know...
SEMs should take all high-volume keywords with multiple keywords, rearrange them, and run them through AdWords or adCenter on exact/phrase match to determine the number of impressions; this data will help inform your strategy for bidding on...
Dig Deeper Into the Data Considering secondary calls-to-action to increase awareness of social media profiles, email newsletter subscriptions, and visibility of related content marketing assets. The three media channels are defined as:
This scale also puts YP in a good knowledge position, using large data samples to optimize campaigns on an ongoing basis. In a recent trial with Blockbuster, for instance, it modified ads where "secondary actions" (i.e.calls, clicks, maps) were...
Sometimes using data about your competitors is helpful, but it has to be the right data. Recently, Best Buy experienced a serious issue with the method they chose to analyze their product performance because it was based solely on internal data.
Microsite Masters recently crunched a bunch of data and found that once a site surpasses 65 percent of their links having optimized anchor texts then they are increasingly more likely to get hit. While on the same page that shows your Google...
