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Secondary Data

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  1. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    It’s hard to say, but the data reveals that something was going on. If you implement ABR today, you'll have fresh data to analyze tomorrow. Wow, now that we know it wasn’t a 10-day rollout causing secondary volatility, what in the world was it?

  2. Combining Social & Content to Earn Visibility & Earn $$$

    So you need to take the time to analyze your data and identify patterns. You can't just assume who your audience is, as without data, you're probably wrong. Crawl their sites, evaluate their successes, learn from their failures, and use that data...

  3. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Using Visitors data in the secondary dimension opens to the door to in-depth information including demographic like age, gender, and location (must have demographic reporting enabled. Integrating Google AdWords and Google Analytics makes for a data...

  4. 11 Must-Measure KPIs for Content Marketing Success

    We have copious amounts of data at our fingertips, so the only reason content marketing as a channel should be a black hole is if you simply don't know how to structure that data correctly. This data can then be used to refine your approach and...