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Secondary Data

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  1. Combining Social & Content to Earn Visibility & Earn $$$

    So you need to take the time to analyze your data and identify patterns. You can't just assume who your audience is, as without data, you're probably wrong. Crawl their sites, evaluate their successes, learn from their failures, and use that data...

  2. A Content Marketing Manifesto: 10 Principles to Drive Creative Content

    For example, Dan Zarella of Hubspot likes to focus on the data-driven reasons for why marketers do what they do. But it is secondary. On the flip side, Leo Widrich of Buffer focuses on the psychological reasons for what concepts define our thought...

  3. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Using Visitors data in the secondary dimension opens to the door to in-depth information including demographic like age, gender, and location (must have demographic reporting enabled. Integrating Google AdWords and Google Analytics makes for a data...

  4. 11 Must-Measure KPIs for Content Marketing Success

    We have copious amounts of data at our fingertips, so the only reason content marketing as a channel should be a black hole is if you simply don't know how to structure that data correctly. This data can then be used to refine your approach and...

  5. Travel Agencies Aggressively Targeting Hotel Brand Name Keywords in PPC [Study]

    For more information on how this study was conducted and additional data on travel agencies vs.hotel brands in paid search, you can download the report here. They each used a consistent secondary domain to advertise from, and appeared on many SERPs...

  6. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    Using PPC Data to Guide SEO Strategy You can access this data in Google Analytics from Dashboard > Acquisition > Search Engine Optimization > Queries, or in Google Webmaster Tools. There are many ways PPC data could be used to help guide SEO...