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  1. Combining Social & Content to Earn Visibility & Earn $$$

    Everhart also reminded the audience that we now live in a multiple device world, and your site needs to be device agnostic, but you can't just build a responsive design site and leave it at that - you also need to think about what happens to your...

  2. Conquering Content Marketing, Step 3: Facing the 'Fans'

    When the actual content is created there will need to be an element of technical optimization by way of keyword placement, engaging copy and effective calls to action, but these activities are secondary to releasing quality content that both users...

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Here are a few quick action items to take within your GDN campaigns in terms of thinking about tablet traffic via the GDN: People are getting more accustomed to making purchases via their tablets, but I think these devices are still secondary to...

  4. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    The cultivation of relationships and interaction is much more effective, and easier to manage consistently, when all action, conversion-related conversations are directed to one source – the website. How well the platform works for businesses and...

  5. 7 Ways to Get More Out of Your Conversion Confirmation Page

    Once a visitor takes an action, they are committed to something longer term, and it’s up to you keep the relationship alive and healthy. The conversion optimization discussion focuses (and rightly so) on getting visitors to take an action on your...

  6. Conflicting PPC Trends: What They Mean & How to Fix Them

    Perhaps the messaging doesn't match or the call-to-action is not the same from ad to landing page. This may indicate that you're speaking more directly to your target audience and convincing them to action quicker.