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  1. Last-Minute SEO - Here Come the Holidays!

    If you really, really need traffic and you know there is no way you can get it to your site in time for the holiday seasons you can employ blackhat techniques to bring that traffic to A SECONDARY SITE (NEVER YOUR MAIN DOMAIN OR YOUR SUBDOMAIN).

  2. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What tactics are used to ensure secondary language pages are optimized for performance locally and organically? Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands of...

  3. Conquering Content Marketing, Step 3: Facing the 'Fans'

    When the actual content is created there will need to be an element of technical optimization by way of keyword placement, engaging copy and effective calls to action, but these activities are secondary to releasing quality content that both users...

  4. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Adding a secondary dimension takes the keyword query report to the next level. Using Visitors data in the secondary dimension opens to the door to in-depth information including demographic like age, gender, and location (must have demographic...

  5. 3 Ways Context Clues Reveal a Powerful Paid Search Opportunity

    Look through primary (sales) and secondary (store locator, email signup) conversion data items by device and time of day. While most people by now have adapted to the new workflow and reports, surprisingly many marketers and advertisers have failed...

  6. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    People are getting more accustomed to making purchases via their tablets, but I think these devices are still secondary to PCs and used mostly for browsing, education, and comparison shopping. Just when you think you have the Google Display Network...

  7. A Simple Test to Guide Every UX Design Decision

    Adding something that increases user delight (or other user experience objective) is usually secondary to helping the user solve their primary problem, but is still a worthy consideration. There's a simple test to determine if you actually need one...