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  1. A Content Marketing Manifesto: 10 Principles to Drive Creative Content

    But it is secondary. For example, Dan Zarella of Hubspot likes to focus on the data-driven reasons for why marketers do what they do. On the flip side, Leo Widrich of Buffer focuses on the psychological reasons for what concepts define our thought...

  2. Conquering Content Marketing, Step 3: Facing the 'Fans'

    When the actual content is created there will need to be an element of technical optimization by way of keyword placement, engaging copy and effective calls to action, but these activities are secondary to releasing quality content that both users...

  3. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Adding a secondary dimension takes the keyword query report to the next level. Using Visitors data in the secondary dimension opens to the door to in-depth information including demographic like age, gender, and location (must have demographic...

  4. 3 Ways Context Clues Reveal a Powerful Paid Search Opportunity

    Look through primary (sales) and secondary (store locator, email signup) conversion data items by device and time of day. While most people by now have adapted to the new workflow and reports, surprisingly many marketers and advertisers have failed...

  5. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    People are getting more accustomed to making purchases via their tablets, but I think these devices are still secondary to PCs and used mostly for browsing, education, and comparison shopping. Just when you think you have the Google Display Network...

  6. A Simple Test to Guide Every UX Design Decision

    Adding something that increases user delight (or other user experience objective) is usually secondary to helping the user solve their primary problem, but is still a worthy consideration. There's a simple test to determine if you actually need one...

  7. What You Can Learn From Google Analytics Mobile Reports

    To break out Apple devices by generation you would need to use screen resolution alongside Mobile Device Info, either in a secondary dimension or advanced segment, as each generation (though not the models within them) uses a different resolution.