SEO News

Second Step Search

RSS
  1. Delving Into the Auction Insights Report

    Top-of-page percent – the proportion of time your ad appeared at the top of the page, above the search results. The data provided is based on others who matched for the same search query. Every month mobile becomes a more and more important factor...

  2. Using Analytical Analysis to Help Improve Conversions

    For example, you may have seen an organic sales slide in the last few months and never realized that paid search is a channel that serves as a first touch point with the site and they return days later via organic.

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    Producing video content that complements and links to the new content (assuming that the content for the campaign is not a video) can provide greater visibility, especially in video search results and video sites like YouTube, which is the second...

  4. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    You want to see the percentage of mobile traffic from organic search. By selecting Mobile, you can check your trending over the past 90 days for mobile search queries. Then choose Organic Traffic from the System list of segments, which will filter...

  5. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    The amount of information streaming in about mobile search every day can easily become overwhelming. One thing that we know for sure when it comes to mobile SEO best practices: Google has made it clear that a bad mobile user experience will result...

  6. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    Many terms are used within the search industry. These words all have very specific meanings when it comes to search engine optimization (SEO) and how you implement your strategy. So let's look at some of the most commonly misunderstood terms in...