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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Content creation, the second step in the framework, cannot always be controlled by your brand. Without Don around, Lisa needed to step up and make some quick decisions. Second Commercial Break Join us next month when all will be revealed next time...

  2. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Moscow accounts for 40 percent of all mobile Internet usage in Russia, according to Anna Oshkalo of Russian Search Tips. It is no surprise that the second most expensive device to target is the Apple iPhone and has a cost-per-click of approximately...

  3. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Search & Social Google Analytics Advanced Segments Organic Search as the First Interaction Let's start with a refresher about what has changed and then explore 10 Google Analytics advanced segments that reveal search and social ROI.