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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Users hate them, so be very careful when you trigger full-screen floating ads and how often you employ them per session. During some audits, I found myself extremely frustrated being forced to watch a full-screen ad (which I would never normally do...

  2. Android’s New Feature Paves Way for Apps Replacing Web

    Third, downloading mobile apps takes time, bandwidth, storage space, and screen estate. Second, not all websites have a companion mobile app. Back around 2009 there was a lot of speculation about whether smartphone apps would replace the Web.

  3. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Instead, you may need to pull out your phone with a 4- to 5-inch screen. Depending on your audience, you may need to stop looking at your beautiful site in Chrome on that 24-inch flat screen. I’ll give you a second to read that last line again.

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Here's a screen shot of this settings section within AdWords: Our second strategy was based on user demographics (utilizing age, gender, and cookie-based initiatives such as Similar Audiences). There are a few factors that may cause unqualified...

  5. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    Click the "Add" button in the "Firing Rules" section in the upper right corner of the screen. As of now, the tag doesn't know when to fire the event, so we'll need to add a rule via the "Firing Rules" section of the tag window (in the upper right...

  6. New Google Playbook Outlines 5 Essentials of a Mobile Strategy

    Integrate mobile into multi-screen marketing. The company published its latest recommendations and examples in the second edition of the Mobile Playbook as a follow-up to last year's guide. Mobile marketing is no longer an aspirational play for...