SEO News

Second Screen

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  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Here's a screen shot of this settings section within AdWords: Our second strategy was based on user demographics (utilizing age, gender, and cookie-based initiatives such as Similar Audiences). There are a few factors that may cause unqualified...

  2. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    Click the "Add" button in the "Firing Rules" section in the upper right corner of the screen. As of now, the tag doesn't know when to fire the event, so we'll need to add a rule via the "Firing Rules" section of the tag window (in the upper right...

  3. New Google Playbook Outlines 5 Essentials of a Mobile Strategy

    Integrate mobile into multi-screen marketing. The company published its latest recommendations and examples in the second edition of the Mobile Playbook as a follow-up to last year's guide. Mobile marketing is no longer an aspirational play for...

  4. Integrated PPC: A Mind Meld Across Online Marketing Tactics

    Think of mobile as the second screen so other marketing tactics likely to touch PPC will also touch mobile. Has your online media become a silo within a silo? Often times as marketers we tend to focus on the strategy and implementation of our...