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  1. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    How about if the same touchpoint is used twice in a row? If you do and you're not present the second time will you lose that person? I'm going to tell you why you should be excited, and why you shouldn't get carried away and try to use it too soon.

  2. Google & NORAD/Microsoft Go Head-to-Head with Competing Santa Trackers

    For the second year in a row, NORAD (North American Aerospace Defense Command) is using Bing Maps for their annual Santa tracker. Google is running their own Santa Tracker, which has officially launched for this holiday season.

  3. Google Analytics Engagement Report: How to Find Helpful User Insights

    In the 0-10 seconds row, there was a very high number of visits compared to the other rows, and the pageviews weren't much higher than the number of visits. Bear in mind that both reports here are based on sessions, so users coming to the site 20...

  4. Doodle 4 Google 2013 Winner's Best Day: When Her Dad Came Home From War

    This is the second year in a row a student from Wisconsin has been the big Doodle 4 Google winner. Today's Google Doodle may be the most moving logo Google has ever posted. The Doodle was created by a 12th grade Wisconsin student in honor of her...

  5. Insights From 7th Graders About Google, Smartphones, Panda, Privacy & Paid Search

    I kept explaining how much revenue was being generated across digital marketing channels until a girl in the back row raised her hand and asked, “But what’s revenue? Second, she understood that some companies actually listen to feedback (and respond).

  6. Happy Halloween Google Doodle: Spooky Haunted House Logo Full of Interactive Fun

    The skeleton hangs in front of a row of ominous townhouses, while the crow is perched atop the first roof. These two form the two “o”s in the Google logo, the first in red and the second in yellow. The second door trembles and knocks as the first...

  7. Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features

    The missing keywords are clumped together in an "Other search terms" row that shows high level query count data for terms that triggered ads, but are not listed individually. The second potential danger is found in the use of the content from the...

  8. Google Takes 'Top Global Brand' Title from Apple [Study]

    As to methodology, the report notes, “General Sentiment used the top 100 global brands from the 2011 Interbrand report and selected brands from the S That Interbrand report (in November 2011) found Google the Most Attractive Employer and saw the...

  9. Google Reports $12.2 Billion in Q2 2012 Revenue, 35% YoY Growth

    Google revenues topped $10 billion for the third quarter in a row, up 15 percent from the $10.65 billion reported in Q1 2012. Google-owned sites generated revenues of $7.54 billion, or 69% of Google revenues, in the second quarter of 2012.

  10. Enterprise SEO Update: Rosetta, Covario, Optify & More

    This is the third year in a row Covario has made the list. On June 26th, Brian McDowell, Director of Customer Search Strategies, will host the second installment in their ”SEO 101 for Non-Profit Marketers” series as a webinar in order to expand...

  11. Google Reports $10.65 Billion in Q1 2012 Revenue, Proposes New Class of Stock

    Google revenues topped $10 billion for the second quarter in a row, coming in only slightly higher than their Q4 2011 $10.58 billion. The Q1 2012 $10.65 billion in revenue is a new record and reflects a 24 percent increase over the same quarter...