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  1. 7 Time-Saving Google Analytics Custom Reports

    PPC Keywords Report Get the PPC Keywords Report Here! Make sure to read Greg Habermann’s top five most used Google Analytics Custom Reports to learn about and get custom reports for Unique Visitors by Page; Conversion by Time of Day; Customer...

  2. Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features

    Export keywords or view in AdWords Editor (or other PPC management platform). Some of these same features, however, have a few nasty tricks up their sleeve that can throw PPC managers off course. Use the intelligence from this data to create basic...

  3. Setting up PPC Campaigns

    Are you starting your own PPC campaign and want to know how to get everything set up for optimal efficiency? What is the best approach to starting PPC? For more details on crafting killer ad copy, see Killer PPC Ads: The Fundamentals.

  4. Keyword Phrase Value: Click-Throughs vs. Conversions

    Learn about PPC management, keyword research, search engine optimization (SEO), social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability, and more.

  5. SES New York 2009 Offers an Expo Only Pass (Free in Advance)

    Get your Google AdWords PPC advertising campaigns and landing pages expertly analyzed, with specific recommendations for improvement and optimization. A "Power PPC Advertising Clinic," which will be held from 2:00 to 3:00 pm by David Szetela, CEO...

  6. SearchDay | 7 Social Media Predictions for 2009

    PPC Landing Pages: Surprising Examples PROFITABLE PPC It's time to kick off the New Year by looking at examples of good and bad combinations of PPC ads and their landing pages. How Do You Approach Other Webmasters to Request A Link?

  7. Marketing Pitches: Don't Strike Out With Your Audience

    PPC ad copy: Did you get the click-through or did your competitor? How does your copy present its major point on critical landing pages of the site? Landing pages: Once you receive the visitor, do they turn around and leave?