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  1. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    We ruined it the same way we ruined meta keywords, and directories, and press releases, and blogrolls, and widgets, and infographics, and link exchanges, and article submissions, and forums, and comments, and wikipedia, and (on second thought I...

  2. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Social, Vertical, and Meta Search Apps Google Apps: The Apps link on the Google Search app homepage routes users to the full suite of Google applications, increasing the possibility that one might search for results via Google+, Google+Local, News...

  3. 23-Point Web Content Litmus Test: Is It Truly Unique, Engaging & High Quality?

    Does my summary, meta description or excerpt clearly and accurately explain what people can expect to find if they click a link on a social site or search engine? If not, or you’re not sure, use only 50 word or less excerpts (not a law, but a best...

  4. Lead Scoring: How B2B Search Marketers Can Lead the Process

    Keyword specific HTML title, Meta descriptions, page headings, web addresses. In order to avoide this issue, B2B SEOs should identify locations within the site to cross-link, which will, in turn, provide greater visibility for users and search...

  5. 10 Ways Rehashed Content Fails Your Website

    Match your content to the rest of your on-page SEO, such as image captions, and duplicate target keywords in your URL, page title, and meta tags for a truly optimal outcome. Provide informative, interesting, and educational content, and people will...

  6. Google Introduces New Pagination Tags, Pushes ‘View-All’ Pages

    What was touted as the meta tag to identify the original source eliminating duplicate content, should now be used for a “view-all” page containing the entire paginated series. Google has introduced two new link elements to show Google the schematic...

  7. SEO Techniques for Large Sites: How to Maximize Product Visibility in Organic Search

    The page title and meta description (normally presented in search results as titles and snippet text, respectively) are quite valuable and can strongly influence a listing's click-through rate (CTR). There are other ways to accomplish the same...