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  1. Driving Consumer Insights With Mobile Analytics

    The highest life form in terms of analysis is Cohort analysis, said Kadanoff. According to Craver, the trick to setting up tracking is that you have your main GA profile with no filters, a second profile with an Include filter just for your desktop...

  2. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    April Fools 2012: Google+ Bowling: Real Life Bowling Rethought for Real Life Created in partnership with legendary improv comedians from Chicago's Second City Communications, the Levity Algorithm is carefully tuned to help you spice up even the...

  3. SES New York Keynote Speaker Says Internet is TV’s Best Friend

    HD YouTube clips suddenly come to life in ways that are far more impactful and dynamic than tiny smartphone screens further blurring the lines of what’s “TV. Not only are we watching more television than ever before, we’re interacting with...

  4. Insights From 7th Graders About Google, Smartphones, Panda, Privacy & Paid Search

    It was so cool to see a real life digital marketer. I learned that if you post something on the internet now, it can show up in your life six years from now when you apply to college. I use Google a lot in my everyday life, and I have also noticed...

  5. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    Instead, I’m going to list the issues I found during a recent lite audit, which offered many real life examples of issues you may encounter. In the second phase, they could start building a strong content generation strategy, add a blog, and write...

  6. Marines Launch New Pandora-inspired YouTube Brand Channel

    Marine Corps prospects and supporters search for information about the training, values, and life of active-duty Marines. GJ: How do you identify Marine Corps prospects and supporters who are actively seeking more information about the training...

  7. 6 Ways You Can Put a Little ‘Gangnam Style’ into Video Marketing

    People want to live a life of luxury, so show them what they want, show them how being associated with a business can help them get to that life. All they need is a little “Gangnam Style” to spice them up and make them come to life.

  8. Happy Halloween Google Doodle: Spooky Haunted House Logo Full of Interactive Fun

    Clicking on various features in the Doodle causes the image to come to life, complete with a spooky soundtrack. The second door trembles and knocks as the first, but this one reveals two round creatures, each with one eye that follows the user’s...