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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Lisa had never been more grateful for a Saturday off in her life. Second Commercial Break Content creation, the second step in the framework, cannot always be controlled by your brand. It didn't take Lisa long to come up with an idea that she knows...

  2. How to Turn Data & Creativity Into Great Content in 3 Steps

    Matching Content to the Customer Life Cycle It also makes sure that you don't ignore the second level of practical content that will do the leg work day-in-day-out. Yet we're also supposed to create creative, engaging content that's driven by...

  3. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    This shift has made it important for advertisers to extend the life of advertising campaigns online so they can get the most out of their marketing investment. It also drove TravelOK.com to rank second highest in terms of pages viewed per visit.