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  1. The Rise of the User Experience Marketer

    Get real-life feedback and apply a qualitative, test-and-learn approach to your marketing strategy. Comments like this one, from Steve Krug, author of Don’t Make Me Think, which indicate that quantitative data is second to qualitative data make it...

  2. Poor liquidity stalls long-dated Thai derivatives market

    The introduction of RBC has highlighted this mismatch risk between the assets and the liabilities," says Sutee Mokkhavesa, Bangkok-based head of risk and strategy at Muang Thai Life Assurance. Life is made all the harder for the insurance sector by...

  3. UBS dominates listed products in Switzerland

    For Swiss insurance companies, UBS put together a 10-year capital-protected product as part of a multi-premium life insurance policy. The SF (Lux) SICAV 2 - Guaranteed Life Design 2024 is linked to a diversified multi-asset portfolio and overlaid...

  4. US bilateral margin rules: a hit parade of horrors

    I think this will complicate life substantially because you are effectively doubling the effort required to calculate when initial margin is needed. There's no process in place for that to be agreed across jurisdictions, and our biggest fear is we...

  5. Industry picks holes in BCR proposals

    A second methodology that Manulife recommends for consideration is one devised by the Actuarial Standards Board (ASB) of Canada for insurance contract valuation (life and health). The Canadian Life and Health Insurance Association (CLHIA) has been...

  6. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Lisa had never been more grateful for a Saturday off in her life. Second Commercial Break Content creation, the second step in the framework, cannot always be controlled by your brand. It didn't take Lisa long to come up with an idea that she knows...

  7. How to Turn Data & Creativity Into Great Content in 3 Steps

    Matching Content to the Customer Life Cycle It also makes sure that you don't ignore the second level of practical content that will do the leg work day-in-day-out. Yet we're also supposed to create creative, engaging content that's driven by...