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  1. Digital Data Trends – Search, Social, & Content Fusion

    One of the biggest challenges marketers face is understanding what to do with mass data at hand. In terms of content and social media trends, some staggering statistics where shared: billion were spent on content in 2013 (according to Custom...

  2. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Sure, when mom was browsing relevant content, our ads appeared – but our ads also appeared when mom would hand their tablet (probably an iPad) over to their kid form some tech-based playtime. Our second strategy was based on user demographics...

  3. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    If the engines see a very low dwell time (which is variable based on the niche at hand), it can be a strong signal that the content didn't satisfy the user's needs. We know that the major search engines calculate dwell time, and that low dwell time...

  4. Google SERPs Updates: In-Depth Articles & Knowledge Graph Results for Car Shoppers

    To search for a vehicle, simply type in the year and vehicle name – the Knowledge Graph will appear on the right-hand side. The second change is the addition of vehicles to Google's Knowledge Graph. Google has announced search results updates meant...