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  1. Travel PPC: Top Advertisers, Keywords & Destinations [Report]

    Search marketing intelligence company AdGooroo has released its annual report providing insight into U.S.travel advertising, which was the seventh highest spending paid search category last year. Interestingly, in 2013 Booking.com was the second...

  2. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    Every model in AdWords fits into this category. If you do and you're not present the second time will you lose that person? I'm going to tell you why you should be excited, and why you shouldn't get carried away and try to use it too soon.

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Remove the In-App game category from your campaign. More than likely, you don’t want any traffic from any games so just go ahead and remove this category. Here's a screenshot of this in-app game category in the AdWords interface:

  4. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    For our example, use "Time" as the category, "30 seconds" as the action, and "User remained on site for 30 seconds" as the label. Enter a category, action, and label (label is optional). For "Interval", enter the time in milliseconds that you want...

  5. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    In several dramatic examples, we found CPG brands whose top keywords seemed to have little if anything to do with the product itself and would actually put the brand in competition with advertisers outside of its CPG category on the search engines.

  6. How to Convert One-Time Customers Into Repeat or Lifetime Customers

    Using dynamic remarketing ads can be a huge win in this category as you dynamically display specific images to each user. Contests and giveaways: The aforementioned report also states that second highest response rate on social media belongs to...

  7. Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

    Visit the HTML Improvements category to determine if your titles and descriptions look bad on a Google SERP. The diagnostic tools category is comprised of 7 subcategories: keyword research, link explorer, fetch as Bingbot, markup validator, SEO...