Apparel & Fashion was the second largest sub-category (to Consumer Electronics) in terms of the total number of active advertisers in 2012 and it was easily the most dynamic sub-category, with one quarter of the advertisers in 2012 not appearing...
All 13 of the websites Gabe looked at all had heavy use exact match anchor text links aimed at deeper pages (i.e.not just the home page), such as category and subcategory pages: Google Penguin, the Second (Major) Coming: How to Prepare
It's worth noting that the Music Playbook Guide doesn't begin a category landscape like the other four playbook guides do. The Playbook Guide for Nonprofits tackles category-specific issues, including how to build awareness around your cause, reach...
Our category pages were too cluttered with descriptions, and actually made it daunting for our visitors to read all of the crammed description copy we had written Cluttered Category Pages Visitors were getting to our products pages with prices and...
The company also launched a campaign on the crowdfunding site Indiegogo in an effort to bring the category-creating Orapup to market more quickly. He approached retail shops to carry the Orabrush in stores, but people walked past the product in...
One really big issue at the homepage and category level templates is that there is almost no content above the fold, when you look at the desktop view. There are fewer mobile considerations for responsive sites, than when supporting a second...
Whether you focus on just a few keywords which drive 80 to 90 percent of your conversions, or have multi-category or business lines, you have to put in the time in order to understand what is going on, and how fast it changes.
For example, a link from an important category page to a product page within that category is important to have in place. When the canonical URL tag is implemented incorrectly, the simple and helpful tag can turn evil in a split second.
If you include the Category Pagination Fix plugin as part of your install process, you can avoid Google I personally like the Google Analytics for WordPress plugin because it has the option ignore Administrators.
The mere representation of social data as a primary category of data speaks volumes. The second result is a post, also on Search Engine Watch, by Angie Schottmuller on the topic with 3,784 total shares through the same set of social buttons, plus...
Being present on mobile search is vital for marketers looking to put their brand and wares if front of the spontaneous shopper who, prompted by a moment of boredom, magazine article, TV advert or other factor, decides to find about more about a...
Powered by YouTube, VEVO became the most visited US web network in the Entertainment-Music category in its first month of existence with 35.4 million unique visitors, according to comScore. But VEVO has something that Hulu doesn’t — VEVO’s music...
For example, you can’t have dynamic product ads landing on category pages. A new, second dynamic ad type is called Dynamic Search Ads and this matches up relevant searches with ads generated directly from your website.goals:
Footnote to this diagnosis step: Some blog software packages, such as WordPress, create lots of category type pages, and these could explain why you have a lot of pages that were Not Selected, but you still need to determine how you want to...
This falls in the category of best practices, but it’s so important I wanted to isolate it in its own section. It’s often just finding out the improvements through paper prototyping or running a 5-second test of a wireframe.
Twitter describes their Trends category as, “the topics for which we see noteworthy spikes in Twitter conversations. Twitter’s Pulse of the Planet category tracks the biggest conversations on their social web, based on the number of tweets or...
Bing’s description of this category is as entertaining as the results themselves: “Even if the Mayan calendar is wrong about 2012, news coverage from the year was nothing short of historical. Notably absent from the collective consciousness: the...
The second offsite metric category is engagement which can be broken down into three sub-categories – communications, endorsements, and distributions. Utilizing social media is frequently a key driver in content marketing success.
As for our earlier reference of the client on IMB Websphere, they had category and product pages with some of their best content embedded within a graphic. Good URL structure would follow something like www.websitename.com/category/product-name...
Which product category should my SEO strategy focus on? For those who feel that forecasting is unnecessary and can't be done then consider this: think like a business person for a second and not a tactical or technical SEO.
