Adjusting for Seasonality All businesses have some seasonality. But you should always investigate the less obvious seasonality as well. The best account managers have such deep client relationships that they become a direct extension of a client’s...
Shift in products purchased: This can be caused by seasonality or numerous other reasons. These polarizing trends often occur with stats that should be parallel or at least trending similarly. As disturbing as this discrepancy may be, it can also...
Account for seasonality where applicable (you can use Google Trends). Our industry is infested with executives evaluating our performance on link numbers, but the truth is links don't tell the whole story.
He did also account for MoM drops due to seasonality. I mapped out paid for these updates as well and it’s crazy, you can see these huge spikes in paid search around Google Panda and Penguin updates, that aren’t accounted for by seasonality.
Google AdWords is obviously a good start for keyword research, but don't just leave it there - use UberSuggest for a wider range of suggestions, Google Trends for seasonality, the SEOgadget content strategy tool for more topical ideas and sites...
It's also worth noting that there are a range of SEO variables at play here that could directly impact site performance, rankings and potential CTR (like domain age, back link profile, competitive degree of the SERPs, brand presence and user...
In their report, Marin wrote, “The higher cost per click (CPC) can largely be attributed to a few specific industries where higher competition and seasonality played a factor. Paid search spend growth is relatively steady, but slowing from the...
If your site experiences seasonality shifts in traffic or has ranges that vary by the day of the week, the Compared to field allows you to account for that with choices that include "same day in the previous week" and "same day in the previous year.
As well as analysing seasonality, they can be used to look at cause and effect (e.g.recession and unemployment searches rising as concerns about the economy grew in 2008 in the UK, prompting an increase in insomnia searches).
The second version of this ad focuses more on improving the image and adding an element of seasonality. Speaking of cleaning, this Facebook ad is perfectly timed but less than perfectly designed. Here are three things you shouldn't do with your...
Most travel-related businesses face seasonality and under/over-bookings, which can cause unmanaged search campaigns to drive traffic to offers without actual availability. Roughly 40 percent of the industry’s annual impression volume takes place...
A new year provides a great point to review year-over-year data to get a big picture of SEO success without the rigors of seasonality and other factors that can mar short-term analysis. Once again, we've rounded the corner on a new year and many of...
I also looked at top ad performance to try to gauge how much of the change was due to seasonality or other factors unrelated to the addition of bottom ads. That means that other factors, such as seasonality, might be at play.
You may find that where seasonality causes a drop in traffic, your work, having maintained volumes is actually a boost for the client. On occasion, though, without YoY data available, or when seasonality doesn't seem to be the cause, you need an...
One of the most critical is seasonality. This is the subject I’m most passionate about as it lies at the core of a solid organic strategy and ultimately the long-term success of an organic program. It’s striking that there is still such casualness...
Was It Seasonality? There's definitely seasonality around trending terms," he said. A new study from Slingshot SEO re-examines the value of the top position in organic ranking. Their estimates for the number one position are roughly half of figures...
Not only might seasonality play into the equation, but you also need to make sure that as you run tests, they don’t interfere with each other. One of the toughest things many search marketers face is creating a culture of testing in their...
Seasonality Keywords are the nerve center of every paid search campaign, big and small. Keyword selection drives the consumers that will see your ads and starts to set the expectations around the services you offer or the goods you sell.
Did non-brand search volume naturally increase that month due to the seasonality of your business? Even with the dynamic evolution of the channel, some principles have remained true throughout the years and continue to work.
Seasonality The essential point in the article was that advertisers won’t rely on keyword/bid/match type combinations to target searchers. That vision has been realized in ecommerce more quickly than any other vertical.
