SEO News

Seasonality

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  1. Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

    Ramp up those campaigns in January and Q1 to capitalize on the other side of the seasonality coin. Seasonality can really make or break your campaign performance. Services like Aqcuisio's bid and budget management algorithms can aid in this process...

  2. Why Google's Hummingbird Algorithm Isn't for the Birds

    When the search is happening – time of day, seasonality, and dayparting. I've heard this point of view a few times over the past few weeks, and fundamentally disagree. To (hopefully) put a different lens on the simplification argument, I'm laying...

  3. Conflicting PPC Trends: What They Mean & How to Fix Them

    Shift in products purchased: This can be caused by seasonality or numerous other reasons. These polarizing trends often occur with stats that should be parallel or at least trending similarly. As disturbing as this discrepancy may be, it can also...