SEO News

Seasonal

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  1. Pick Up on Current Events for Link Building

    While all your competitors are planning ahead for annual or seasonal events like national holidays, you should rather skip these crowded times (unless you have a fantastic plan). Attracting a lot of attention with your website is one of the best...

  2. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Santa Clara, Calif.based company, Chegg, is a seasonal business focused on helping college students with resources like textbooks, scholarships and more. Every once in a while, Twitter shares interesting case studies of how unique brands have used...

  3. Improve PPC Performance Now: How to Take Advantage of Seasonality

    OK, New Year's resolutions are an obvious seasonal tie-in. But every year is chock-full of seasonal themes and holidays, so you should start writing ads accordingly. The question really is: how many PPC professionals are taking advantage of...

  4. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    Beauty brands are underinvesting in YouTube's popular long-format beauty tutorials and seasonal events, and are overinvesting in publishing less popular commercials. She's just one of the best known YouTube vloggers (video bloggers), "haul girls...

  5. The Ultimate List to Clean Up Your PPC Accounts for the New Year

    Our clients often launch offer-related or seasonal-focused sitelinks. Many strategies have come and gone within your PPC campaigns this year. Launching numerous initiatives can have an unwelcome side effect: remnant changes and content can linger...

  6. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    You can also use your historical data to look at seasonal content, such as seeing what keywords and content performed well over Christmas 2012 and apply that to the potential keywords and content for the same period this year.