SEO News

Seasonal

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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    When a consumer clicks on a retailers' PPC campaign, they want to be directed to a landing page where they can clearly see the seasonal products advertised. Hard to believe? Take a look at U.K.department store Selfridges, which last year opened the...

  2. Last-Minute SEO - Here Come the Holidays!

    Do you have a year-round visibility plan you can just tweak for changes in seasonal search terms? Unless their business is summer-related, summer is the time of year where many website owners (and managers) slow down, kick back, grab a beer, and...

  3. Pick Up on Current Events for Link Building

    While all your competitors are planning ahead for annual or seasonal events like national holidays, you should rather skip these crowded times (unless you have a fantastic plan). Attracting a lot of attention with your website is one of the best...

  4. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Santa Clara, Calif.based company, Chegg, is a seasonal business focused on helping college students with resources like textbooks, scholarships and more. Every once in a while, Twitter shares interesting case studies of how unique brands have used...

  5. Improve PPC Performance Now: How to Take Advantage of Seasonality

    OK, New Year's resolutions are an obvious seasonal tie-in. But every year is chock-full of seasonal themes and holidays, so you should start writing ads accordingly. The question really is: how many PPC professionals are taking advantage of...

  6. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    Beauty brands are underinvesting in YouTube's popular long-format beauty tutorials and seasonal events, and are overinvesting in publishing less popular commercials. She's just one of the best known YouTube vloggers (video bloggers), "haul girls...

  7. The Ultimate List to Clean Up Your PPC Accounts for the New Year

    Our clients often launch offer-related or seasonal-focused sitelinks. Many strategies have come and gone within your PPC campaigns this year. Launching numerous initiatives can have an unwelcome side effect: remnant changes and content can linger...