SEO News

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  1. Marin Adds Google Shopping Campaign Management

    During the holiday season, such precision targeting should prove particularly rewarding for retailers. Marin estimates retailers will allocate one-third of their entire paid search budgets to Google Shopping campaigns by the end of 2014.

  2. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    The back-to-school marketing season is in full swing according to data coming from PM Digital's fourth annual "Back To School Trend Report". Looking ahead, PM Digital cited the following trends for the school season:

  3. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Since students go back to school at specific times of the year, Chegg knew it had to start off the season with a bang, connecting with its audience through promoted tweets advertising and a relevant eye-catching message.

  4. Improve PPC Performance Now: How to Take Advantage of Seasonality

    Matching your ad copy and landing pages to the current season is a simple and effective way to boost click-through and conversion rates. Whether it's ecommerce growing during the year-end holiday season or lead gen taking a nose-dive during the...

  5. 30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]

    The report cited a 20 percent increase in mobile traffic during the 2013 holiday season alone. If you're curious about what the state of ecommerce looked like last year, ShopVisible recently released a report that highlights mobile benchmarks...