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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    You still set two description lines, so the ads are in line with both the season and the promotional messaging used throughout your other marketing activities. The automatic aspect of them gives you a really effective way to use your marketing...

  2. Last-Minute SEO - Here Come the Holidays!

    Surely you deserve that time - well, unless you are in charge of site traffic for a website that relies on the holiday season to pay the bills. Do you start working this year for your holiday season next year, building up branding, authority...

  3. Marin Adds Google Shopping Campaign Management

    During the holiday season, such precision targeting should prove particularly rewarding for retailers. Marin estimates retailers will allocate one-third of their entire paid search budgets to Google Shopping campaigns by the end of 2014.

  4. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    The back-to-school marketing season is in full swing according to data coming from PM Digital's fourth annual "Back To School Trend Report". Looking ahead, PM Digital cited the following trends for the school season: