SEO News

Sears

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  1. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    One such customer is Sears Hometown and Outlet. Making the web experience unique to your audience is something marketers strive for. That’s why real-time personalization technology and methods are gaining ground.

  2. Black Friday & Cyber Monday PPC: How Did Retailers Prepare?

    Sears is bidding on the most keywords with 53.1 percent and Macy’s coming in next with 27.5 percent. Similar to the number of ads, in evaluating the number of keywords being bid on by Sears, HSN, Macy’s, and Neiman Marcus, quite an interesting...

  3. Black Friday E-Commerce Sales Set $1 Billion Record, 2012 Holiday Online Sales Strong

    Amazon.com was the most visited e-commerce site on Thanksgiving Day, according to Experian Hitwise, followed by Walmart, Target, Best Buy, and Sears. Fifty-seven million Americans chose to shop online on Black Friday, resulting in a 26 percent...

  4. Google Doodle Honors Martin Luther King, Jr. Day

    And the day, despite its good intentions, always dredges up some sort of controversy or somebody exploiting or commercializing the holiday – such as Sears, which has been advertising an “MLK Sales Event” – a practice brilliantly lampooned last...

  5. Interactive Advertising Bureau (IAB) Holds Forum and Track at SES New York 2011

    Jay Sears, General Manager of ContextWeb and co-chair of the IAB Networks and Exchanges Committee, added, "We're particularly interested in participating in SES New York at this juncture of our committee because we will only be days away from...

  6. SEO's Achilles' Heel: The Misdirected Attack on Search Engine Optimizers

    Then, like some hipster kid that's forced to get his Toughskins from Sears, he is "shocked, shocked to find" that JCPenney is in the top slot. This past weekend, while most of us were making a last minute dash to pick up something for Valentine's...

  7. 5 Reasons Why "Sears Blue Blogger Crew" Is A True-Blue 2011 Strategy

    Sears, one of the oldest and largest big box retailers of the 20th century, have announced a nifty 21st century marketing strategy. And it's a brilliant example of "co-opetition" - bloggers need new, fresh and exciting content and the means to...

  8. Cross Training Workouts for Connected Marketing Week

    with Jay Sears. On Monday, I recommended that you wear your cross training shoes to Connected Marketing Week, which will be held from August 16 to 20, 2010. Today, I'll give you some recommendations for your cross training workouts at The Moscone...