Here, you can see the positioning of the Bing Boards area, located in the second column of the search results page between related searches and the side ads. Continuing to experiment with ways to change and improve the search experience, Bing has...
The new direction of search is upon us. It is heading in a direction where these “dozens of signals” no longer impact some precise query that you're searching for, but instead whole areas of the web that you'll want to explore.
The Google search engine has a hidden side. Here's what Google shows me for that search term: Most of the people searching for vegan meals are looking for recipes and ideas, not prepared food. The big circle below represents the entire universe of...
Optimizing your Yelp listing is equivalent to optimizing your website for search engines such as Google. According to Review Trackers research, people searching Yelp for local businesses spend 2.5 times more time on a Yelp listing with photos.
With the information from a company’s Google+ business page taking up 50 percent of the right side of the SERP (search engine results page), it’s easy to see how the rel=publisher tag enhances a brand in Google’s search results.
Ever been searching Google and wanted to know what something smells like, what other searchers are sniffing for, or wanted to share an aroma via Google+? Newborn infant - Fresh baby powder with a side of hour-old feces
In addition to a greater percentage of users searching while logged into their Google account, software vendors are making the conscious choice to move to a more secured search experience overall. On the search results side of the equation, SEO...
If you have a search box on your site, are you collecting valuable intent based data? What are they specifically searching for and from which page? Long Live User Search Intent! Back when search engines were young and users less savvy, Google...
Do a YouTube search: What are some of the most popular videos that show up on YouTube for your key terms? While the videos tend to fall more on the humorous side, they may still spark some creative ideas.
A new, second dynamic ad type is called Dynamic Search Ads and this matches up relevant searches with ads generated directly from your website.goals: PPC managers have been searching for ways to make ads more relevant and tightly connected to...
Look at almost any of the sites positioned in the top 10 search results on google.co.uk for “payday loan” and you’ll see that they are “powered” by a blog or link network using owned or hacked sites. In the vast majority of cases those domains are...
The first thing to realize is that each keyword actually represents a universe of searchers with diverse needs and search criteria. Since the root crops didn’t compete with the leaf crops for sunlight or underground space, and the tomatoes and pole...
When searching Google for a particular term or name, users will be now be offered a mix of results from their Gmail messages and Google Drive files on the right-hand side of the page, as well as the core search results in the middle.
But the side benefit to Google is that smaller businesses may have to turn their attention to PPC marketing (paid search, specifically) to ensure a presence in Google. For all the things that have changed in my time in search engine optimization...
I have done them everywhere from the side of a lake to a bar. Use social data to help find out what people are talking about using something like social mention or Bottlenose, a new social search engine that I love.
Bing has created a page that allows the user to search and then displays, side-by-side, the results from both Bing and Google with all the branding stripped out and asks you to vote as to which you prefer (or a Draw if you consider them equal).
There have been a lot of changes the past 12 months in how Google displays search results. Basically, when user intent doesn't match the search page, your SUX… well sucks. Check it against non-matched search queries that bring your site high...
Initially, friend photos relevant to your search query were shown in the sidebar along side results. In the latest search feature involving a social network, Bing has now added the ability to search for photos shared by all your Facebook friends.
As you can imagine the user base for AOL is a different demographic than those searching on Google and other search providers. For the longest time, SEM managers have had to lump their Google search targeted campaigns together with campaigns that...
If your prospects are searching because they have a problem that they’ve so far been unable to solve, you can structure your ads and landing pages based on the Hoarding template. In order to write a teaser ad, you have to get clear on the deepest...
