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  1. SEO for Startups & New Businesses: An 11 Step Plan

    This means you need to make your content as locally relevant as possible and to make it work great on mobile devices (where a ton of local searching is done). I often tell clients that local is the "back door" into competitive search results pages.

  2. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    A strong local search presence and visibility has always been important for multi-location brands. Google continues to make this increasingly so, with local branded and non-branded terms playing an ever greater role in search results, thanks to the...

  3. Automotive Mobile Ad Strategies Must Consider Varied Purchase Drivers & Timing

    Mobile consumers tend to search for auto needs on an “as needed“ basis, with 15 percent of users searching for auto related information. Smartphone users tend to complete their auto-related searches while on the go, while tablet users more...

  4. Are You Competing with Your Own Business Identity?

    This presents a major problem as consumers have shifted their media preferences to digital consumption via smartphones and tablets — often using them in the living room in tandem with other media — where they are searching online for businesses...

  5. Tools to Monitor Online Reputation Across Different Languages

    Major players like Facebook and Twitter have high profiles worldwide, but – as with search engines – it may be worth researching the local competition for major markets you're active in. Most major search engines have similar tools to Google Alerts.

  6. The Art of Winning on AdWords - Lessons from Moneyball

    Research that I shared last month in Search Engine Watch shows that tablet, smartphone, and computer users behave differently when searching. For this example, we’ll look at a basic slice and dice best practice: funneling search and display network...