SEO News

Searching Major Search Local

RSS
  1. Search Engine Marketing Checklist for Hotel Marketers

    In paid search accounts, including Google AdWords, Baidu Tuiguang, Bing Ads, and any other local specific search engine accounts, ensure all brand keywords and brand variation keywords are covered, and are all pointing to your hotel booking...

  2. Introducing the Local Marketing Adoption Curve

    Local marketing success is dependent across search, social, and mobile - a complex ecosystem that is always on and always changing. Because local truly puts the customer at the center of cross-functional corporate marketing programs that span paid...

  3. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    A strong local search presence and visibility has always been important for multi-location brands. Google continues to make this increasingly so, with local branded and non-branded terms playing an ever greater role in search results, thanks to the...

  4. Automotive Mobile Ad Strategies Must Consider Varied Purchase Drivers & Timing

    Mobile consumers tend to search for auto needs on an “as needed“ basis, with 15 percent of users searching for auto related information. Smartphone users tend to complete their auto-related searches while on the go, while tablet users more...