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  1. Forget Big Content – Small Content Is Critical to Search Success

    Read any popular digital marketing thought leadership blog and you'd be bombarded with the notion that "big" content is the future of search and social success. And when looking specifically at how to ensure those ideas match the opportunity...

  2. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    If this turns out to be true, users searching for music on YouTube, the world's second largest search engine, may not find content from their some of their favorite independent artists. YouTube has an incredible amount of music content thanks to...

  3. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    They can promote and highlight the content on their site (so it can still be valuable for users), but it won't be indexed and found via search. There were a number of companies that reached out to me with major Panda hits (losing greater than 60...

  4. Google Brings NHL, NBA Video Highlights to Search Results

    If you search for any Major League Baseball teams, you won't find any highlight videos from YouTube in the search results, even if they just played a game last night. Google has launched a new feature that allows sports fans to see video highlights...

  5. Google Reveals What New & Expectant Parents Search For

    When people search for "pregnant," they are also searching for "school" and "college" surprisingly often. According to Google data, parents who are searching for preschools are 41 times more likely to search about college savings than the average.

  6. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Until retailers can instill more confidence in the mobile purchase process, consumers may be content with doing more retail searching than buying on the mobile web. Even though there was an almost unanimous consensus on the cross-screen influence...

  7. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    A strong local search presence and visibility has always been important for multi-location brands. Google continues to make this increasingly so, with local branded and non-branded terms playing an ever greater role in search results, thanks to the...