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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Making sure you create search-engine friendly code. Social authority, in most cases measured by a given persons G+ profile, has the potential to become a major ranking factor in the emerging world of app-based or semantic knowledge engines.

  2. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    A strong local search presence and visibility has always been important for multi-location brands. Google continues to make this increasingly so, with local branded and non-branded terms playing an ever greater role in search results, thanks to the...

  3. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Because search engines care more about delivering the best result to those searching, brands shift their focus toward providing quality and relevant answers. SEO (search engine optimization) is of no value if what is being optimized doesn't serve...

  4. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    Yahoo reported that earlier this month, queries for major retail events spiked: But not just any boots; brands leading in terms of search volume include: Furbies are making a comeback according to data from Yahoo which shows "furby boom" is...

  5. Writing Content for Users vs. Search Engines: Is There Still a Difference?

    There was a time when web copy written primarily for users or for search engines was quite a bit different. That learning process will gradually help interpret not only what individual documents are about, but when those learned relationships are...

  6. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    First, Google has been making major steps to protect everyone's privacy, to prevent eavesdropping from government agencies throughout the world. Despite initial claims by Google that it would only affect a small percentage of overall analytics data...

  7. Remarketing Lists for Search Ads: 4 Smart Strategies

    Remarketing Lists for Search Ads (RLSA) have been available to all AdWords advertisers for several months now. These guys are likely to be competing against Amazon, eBay, major supermarkets, etc. It can happen, but in reality conversion rates for...