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  1. Search Engine Marketing Checklist for Hotel Marketers

    Unless a hotel booking engine website has a stronger brand value than that of major competitors – where the majority of Web traffic will be direct traffic – the most effective channel for generating optimum traffic is from search engines.

  2. Introducing the Local Marketing Adoption Curve

    Here, you want to cleanse your data and ensure that it is consistently distributed to the major search engines, IYPs, directories, and social media networks. Because local truly puts the customer at the center of cross-functional corporate...

  3. Native Advertising for Small Business: The Missing Link?

    The majority of marketers find producing content that engages buyers to be a major challenge," said Steve Liguori, chair of the Business Marketing Association. Since a successful search marketing campaign is often contingent on its content...

  4. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    For those dealing with a major drop in traffic due to an algorithm update, I’m not sure there’s a better feeling in the world than seeing recovery. As I’ve explained before here on Search Engine Watch, SEO band-aids do not lead to long-term recovery.

  5. Forget Big Content – Small Content Is Critical to Search Success

    Read any popular digital marketing thought leadership blog and you'd be bombarded with the notion that "big" content is the future of search and social success. And when looking specifically at how to ensure those ideas match the opportunity...

  6. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    If this turns out to be true, users searching for music on YouTube, the world's second largest search engine, may not find content from their some of their favorite independent artists. YouTube has an incredible amount of music content thanks to...

  7. Google Brings NHL, NBA Video Highlights to Search Results

    If you search for any Major League Baseball teams, you won't find any highlight videos from YouTube in the search results, even if they just played a game last night. Google has launched a new feature that allows sports fans to see video highlights...

  8. Google Reveals What New & Expectant Parents Search For

    When people search for "pregnant," they are also searching for "school" and "college" surprisingly often. According to Google data, parents who are searching for preschools are 41 times more likely to search about college savings than the average.

  9. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Until retailers can instill more confidence in the mobile purchase process, consumers may be content with doing more retail searching than buying on the mobile web. Even though there was an almost unanimous consensus on the cross-screen influence...