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Searching Local

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  1. Search Engine Marketing Checklist for Hotel Marketers

    There are four key channels consumers use when searching for and booking hotels online. In paid search accounts, including Google AdWords, Baidu Tuiguang, Bing Ads, and any other local specific search engine accounts, ensure all brand keywords and...

  2. Introducing the Local Marketing Adoption Curve

    With 72 percent of consumers searching for local information on a smartphone visiting a store or location within five miles (and likely within five to 10 minutes), the local opportunity is clear. During the walk stage, your data analytics should be...

  3. Centralizing Location Data: 3 Steps to Local SEO Success

    Either of these scenarios can lead to data management and distribution being inconsistent with what the local ecosystem wants to see and that means results falter. Incorporate tools into this local data warehouse to push updated information to as...

  4. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    As an example, I recently sat down with a friend who was searching Google for a used Mercedes Benz SUV. Although my friend didn't find what he was looking for (more on that later), he did end up clicking on the ad of a local dealer whose ads...

  5. How to Use Google Analytics Site Search Reports

    For example, searching on this site gives you a results URL that looks like this: http://searchenginewatch.com/search? Language Use Globally: Also on the topic of international data, when you have a website specific to another country or language...

  6. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    These people are searching for business hours, directions to a local store, product availability, or the local store address, according to the study. Searches with local intent are more likely to lead to store visits and sales within a day.

  7. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    You should be tracking multiple engines, geographic locations and local. Google+ Local listings don't show up in GWT. But it doesn't mean people still aren't searching in an old-school fashion, Adams said, for example [barrie condos] or [condos in...