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Searching Local

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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    You should be tracking multiple engines, geographic locations and local. Google+ Local listings don't show up in GWT. But it doesn't mean people still aren't searching in an old-school fashion, Adams said, for example [barrie condos] or [condos in...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    This means you need to make your content as locally relevant as possible and to make it work great on mobile devices (where a ton of local searching is done). Search engines are geo-locating results more and more – not just the local results block...

  3. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    A strong local search presence and visibility has always been important for multi-location brands. Google continues to make this increasingly so, with local branded and non-branded terms playing an ever greater role in search results, thanks to the...

  4. Future of Search & Content Marketing: Expand Your Mindset

    Think Bank of America, said MacGurn: If users are searching for “B of A” on their mobile device, they’re not likely looking for an “about us” page; they’re looking for contact information. Pinterest (we covered Pinterest’s move to local marketing...

  5. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    When I wasn't searching and shopping on my device, I was checking in on my social media accounts to post photos and wish my friends a happy holiday. This rings true particularly for local search marketers as click-to-call represents a powerful way...

  6. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Google data in 2013 examined categories such as local services, auto, tech, travel, finance and beyond to see how likely people would be to use a click-to-call feature for services in that industry. If someone is searching for roses for the...

  7. These 10 Types of Blog Posts Save the Day When You’re Out of Ideas

    Obviously they should be of interest to your audience and/or of crossover interest to those people searching for information about the event you’re writing about. While it can round out the profile of your company personae to talk about the...