SEO News

Searching Local

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  1. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    As an example, I recently sat down with a friend who was searching Google for a used Mercedes Benz SUV. Although my friend didn't find what he was looking for (more on that later), he did end up clicking on the ad of a local dealer whose ads...

  2. How to Use Google Analytics Site Search Reports

    For example, searching on this site gives you a results URL that looks like this: http://searchenginewatch.com/search? Language Use Globally: Also on the topic of international data, when you have a website specific to another country or language...

  3. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    These people are searching for business hours, directions to a local store, product availability, or the local store address, according to the study. Searches with local intent are more likely to lead to store visits and sales within a day.

  4. Google, Where’s My Car? Google Now Adds New Parking Location Card

    Have you ever spent what seems like hours roaming around a large parking lot searching for your car? Perhaps there will be local ad targeting based on parking location in the near future? With the click of a button, a new Google Now update can save...

  5. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    You should be tracking multiple engines, geographic locations and local. Google+ Local listings don't show up in GWT. But it doesn't mean people still aren't searching in an old-school fashion, Adams said, for example [barrie condos] or [condos in...

  6. SEO for Startups & New Businesses: An 11 Step Plan

    This means you need to make your content as locally relevant as possible and to make it work great on mobile devices (where a ton of local searching is done). Search engines are geo-locating results more and more – not just the local results block...

  7. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    A strong local search presence and visibility has always been important for multi-location brands. Google continues to make this increasingly so, with local branded and non-branded terms playing an ever greater role in search results, thanks to the...

  8. Future of Search & Content Marketing: Expand Your Mindset

    Think Bank of America, said MacGurn: If users are searching for “B of A” on their mobile device, they’re not likely looking for an “about us” page; they’re looking for contact information. Pinterest (we covered Pinterest’s move to local marketing...

  9. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Google data in 2013 examined categories such as local services, auto, tech, travel, finance and beyond to see how likely people would be to use a click-to-call feature for services in that industry. If someone is searching for roses for the...