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  1. How Can SEOs Sell "Shiny, Sexy" Search?

    Data showed that customers were searching for phones in colors other than black, white, and gray. Many brands still fail to understand the importance of search, according to an ad:tech New York panel discussion focused on SEO.

  2. Your Job Is to Make Google Look Good

    Think of it this way: If 100 visitors come to your page after searching on your target key phrase, what percentage of them will be happy with what they see? Yes, that's right, if you want Google traffic, your job is to make Google look good.

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  3. Disney Dominates Halloween Keyword Ad Spend

    Adults are also searching for costumes for themselves. Disney characters still reign supreme when it comes to Halloween costumes for children and adults, according to a study by AdGooroo, which analyzed data for 1,128 costume keywords that included...

  4. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Being transported to some random third-party site is not exactly what I had in mind after searching for a product, service, or solution. User engagement is critically important. If users are showing low engagement, and yielding low dwell time, then...

  5. Search Engine Marketing Checklist for Hotel Marketers

    There are four key channels consumers use when searching for and booking hotels online. These four major online channelsare: Search engines Comparison websites Hotel booking engine websites Hotel chain/brand websites

  6. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    For too long, we've been looking at what people are searching for [to offer clues] for what they want to buy. Better tools for mapping mobile behavior based on time and location are the keys to predictive marketing, according to Bing ads evangelist...

  7. Introducing the Local Marketing Adoption Curve

    With 72 percent of consumers searching for local information on a smartphone visiting a store or location within five miles (and likely within five to 10 minutes), the local opportunity is clear. The explosion of channels and devices has made the...

  8. Native Advertising for Small Business: The Missing Link?

    Content discovery tools engage audiences better, amplify content’s exposure, and build more Web traffic all just by suggesting, "Hey, if you liked or were searching for this article, you might also like these pieces.

  9. Google App Searches Gmail for Upcoming Bills

    So I ran another test searching for some upcoming travel plans also stored in my Gmail, and those displayed perfectly fine. What day of the month is the cable bill due? That is a question you’ll never have to wonder again with the Google App’s new...