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  1. Forget Big Content – Small Content Is Critical to Search Success

    Understanding what makes them happy, sad, angry, and enlightened will ensure you are positioning your content to answer those burning questions they'll be searching for later on. To ensure you're part of the mix, you mustensure you have a content...

  2. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    If this turns out to be true, users searching for music on YouTube, the world's second largest search engine, may not find content from their some of their favorite independent artists. There are some shady dealings going on behind the scenes at...

  3. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    Or, when searching for a new apartment that is listed online, Sibir will notify users whether the apartment's interior photos shown are actually the photos of the apartment. There are many reasons why a user would find Sibir useful and necessary...

  4. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    When it comes to what people are searching for when prepping for school each year, the report cited "back to school" terms ruled, "school supplies" were second, and "school shopping" and "back to school sales" were about tied next.

  5. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    Understand your niche, what people are searching for, and provide killer content that deserves to rank highly. And that impact has been fascinating to analyze. Once I heard the official announcement from Google's Matt Cutts, I began to dig into...

  6. China Blocks Google Ahead of Tiananmen Square 25th Anniversary

    In 2013 there were issues with users searching "dangerous keywords," which led to them being kicked off the Internet. As early as last Friday, Google reported slower levels of activity from China. It is speculated that the disruption is due to the...

  7. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    As an example, I recently sat down with a friend who was searching Google for a used Mercedes Benz SUV. Ask many search marketers what their number one goal is and they'll probably tell you it's to appear in the top position on the first search...