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  1. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    The report cited that these searches consistently peak the first week in August. Tablets and computers represent the most popular back-to-school products, PM Digital reported, and far outweigh searches for other products like backpacks.

  2. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    If a user searches for something specific, they should get specific answers in return (and not the homepage of a site that targets the category). They can promote and highlight the content on their site (so it can still be valuable for users), but...

  3. Expanding from Local to National SEO with Google Trends

    At the bottom of the page, Google Trends will show you top related searches and phrases with a rising interest. Related Searches It's no secret that Google Trends is an important research tool in search engine optimization marketing campaigns.

  4. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Since Google made the decision to encrypt the vast majority of its searches, our ability to access keyword data for research purposes has been restricted. Vocus recently cited a study that showed that the top 10 results for a specific keyword...

  5. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    Searches for "Black Friday ads" jumped by 351 percent this month. For consumers with kids, Experian showed trending toy searches that included "skylanders swap force," "rubber band bracelets," and "crazy cart" (all of which are completely foreign...

  6. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    Think about the behavior difference between the two searches. If you're thinking of starting an SEO or content marketing strategy, be sure to ask the service provider how they are going to account for the trends in mobile organic search behavior...

  7. The Role of #Hashtags in Social Media and Search

    Just as searches are conducted on platforms other than Google, Bing, and Yahoo, search also happens on social platforms. People search every day on Pinterest, Twitter, Google+, Instagram, YouTube, and other social platforms using words and hashtags...

  8. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    With the search phrase not being provided, it is extremely difficult to understand which searches are driving traffic and conversions. Top Tips From Brands on Dealing With Secure Search Content and context rich pages, alongside paid search...

  9. Google & Yahoo Reveal the Most Searched For Halloween Costumes of 2013

    Here are the top 10 trending Halloween costume searches on Google Shopping: Duck Dynasty – searches are 3x higher this year vs.last year; search volume is highest in Texas. Breaking Bad – searches are up nearly 3x vs.last year for the popular AMC...

  10. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    You can still get keyword data in Google Webmaster Tools, by clicking on Search Traffic > Search Queries, and yes, it does include search data from encrypted searches. Ever since Google made the change to use secure searches for those logged into...

  11. Most Wanted Celebs Expose Searchers to Malware

    Searches for women celebrities posed the greatest risk, however, actor Jon Hamm made the list as the only male in the Top 10 at No. McAfee warns that these types of searches, along with a handful of others centered on certain celebrities, expose...