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  1. As Microsoft Moves to Encrypted Search, Webmasters Could Lose More Keyword Data

    Encrypted search is something that is gained a lot of popularity recently, particularly since Google made a highly publicized switch where all searches, instead of just those for people that are logged into their Google account as was done...

  2. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    With the search phrase not being provided, it is extremely difficult to understand which searches are driving traffic and conversions. Top Tips From Brands on Dealing With Secure Search We're still able to analyze the performance of Google organic...

  3. How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality

    The term has 320 monthly searches (global, exact match) and you previously ranked on the first page in the top 3 organic results. Target audience: Personas, keyword search volume, trends, news. Search engines: Changes to algorithm, updates, SERP...

  4. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    This may work well in some countries where searches are focused around a select few head terms, but even then you will be missing a massive portion of effective SEO – competition. On top of that, some cultures trend towards low search volumes in...

  5. 3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices

    At least 1 in 3 mobile searches have local intent, so if you’re the type of businesses that can benefit from local searches on mobile, you need to take advantage of location extensions. According to Google’s Surojit Chatterjee, Group Product...

  6. The Growing Importance of International Mobile Search

    Many commentators have predicted that annual mobile search rates will overtake static searches by 2015. According to Google mobile searches quadrupled in the U.S.last year. Only around one in five Americans regularly use their mobile phone for...