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  1. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    On average, 62 percent of organic searches now show different results depending on whether the search was performed on a desktop or smartphone, according to BrightEdge data. Some brands are moving their sites to responsive, for example, but...

  2. Forget Big Content – Small Content Is Critical to Search Success

    The search giant's replacement of its "engine," which we have all come to know as Hummingbird, is beginning to change the way it surfaces content, specifically for more detailed searches. The idea is you open your favorite magazine (in my case "Men...

  3. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    The report cited that these searches consistently peak the first week in August. Tablets and computers represent the most popular back-to-school products, PM Digital reported, and far outweigh searches for other products like backpacks.

  4. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    If a user searches for something specific, they should get specific answers in return (and not the homepage of a site that targets the category). There are too many examples to cover in detail here, but if you've been hit by Panda, take a hard look...

  5. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Although my friend didn't find what he was looking for (more on that later), he did end up clicking on the ad of a local dealer whose ads appeared on the SERP for four of his five searches. When users visit a search engine, they conduct multiple...

  6. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Use the Top Pages report in Google Webmaster Tools' Search Queries section to find the page with poor user engagement and click the drop-down to reveal top searches. One thing that we know for sure when it comes to mobile SEO best practices: Google...

  7. Your SEO Competition Isn't Who You Think It Is

    With more than 3 billion online searches occurring every day, there has never been greater opportunity for search marketers. This is true even if we are in a top ranking position for the keyword – the more real estate on a SERP we can capture, the...