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  1. Disney Dominates Halloween Keyword Ad Spend

    The top four spots all went to female costumes, which accounted for 11 of the top 20 searches, while only four were male and five were unisex. Unsurprisingly, keywords relating to hit animated movie Frozen took both the number one and number three...

  2. Movie-Themed Halloween Costumes Lead Google Search Trends

    Google's top trending searches for Halloween costumes give us a good idea that movie-themed getups might be seen on most trick-or-treaters this holiday. Video-game Assassin's Creed and dog-spider costumes are the only non-movie-themed costumes to...

  3. 24-Hour Breakdown of Searches on Black Friday and Cyber Monday

    The researchers at Bing Ads got curious about what span of time, specifically, drives the most searches. A dive into search data shows that searches on Black Friday peak around 5 a.m. Using searches containing "coupons" or "delivery", the Bing Ads...

  4. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    For example, by entering the keyword search "Christmas gift" into the intelligence tool, data showing the busiest time for Christmas gifts searches is surprisingly between June and July, with the rise beginning as early as April in some cases.

  5. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    If your search queries are very brand-heavy, there is also now the potential to create a brand term campaign as well as a generic term campaign so you can optimize on these searches separately. On top of regular search, we have the use of two...

  6. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    If you are a new business, odds are you are not going to show up in the organic results if someone searches for you. This is a very common question marketers ask -should I spend dollars on search when I am showing up in the top positions organically?