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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    For example, by entering the keyword search "Christmas gift" into the intelligence tool, data showing the busiest time for Christmas gifts searches is surprisingly between June and July, with the rise beginning as early as April in some cases.

  2. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    If your search queries are very brand-heavy, there is also now the potential to create a brand term campaign as well as a generic term campaign so you can optimize on these searches separately. On top of regular search, we have the use of two...

  3. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    If you are a new business, odds are you are not going to show up in the organic results if someone searches for you. This is a very common question marketers ask -should I spend dollars on search when I am showing up in the top positions organically?

  4. Last-Minute SEO - Here Come the Holidays!

    Long tail can be a huge winner because people use so many different types of phrases to find the items they are looking for and Google’s Hummingbird update rewards these types of searches. By saying missed your window, it means that you cannot...