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  1. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    After all, Mayer's background from her early days at Google was in the core search product. She's worked on Google's core search product, so she is familiar with the product and the search industry. Contextual search works by algorithmically trying...

  2. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    If SEO is a core component of your digital marketing strategy, having a mobile–friendly website is becoming essential. Someone searches for a product on their smartphone during a lunch break at work. Additionally, Google prefers responsive web...

  3. Future of Paid Search: Think Target Audiences, Not Just Keywords

    For the next year the best paid search managers will be the people who can understand (and explain to others) the core concepts of how to target these people above and beyond keyword groups. That immediately splits our "red roses" searches into two...

  4. Top 5 SEO Leading Indicators: The Best Way to Enhance Your Monthly Client Reports

    By borrowing the economist’s mindset and identifying a core set of SEO leading indicators, we can better showcase how things are progressing to clients or senior management. Core Rankings As keywords move up in the SERPs to reach the tipping point...

  5. How to Make Your Keywords Fit Your Marketing Messaging

    What are your company's core values? Commercial Searches Look for similar things that your company and these share, like: When you have those uncomfortable "So, what do you do? conversations with the person next to you on an airplane, a keyword is...

  6. How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality

    After realizing that the core issue (or at least part of it) is with the term "video splitters" and its associated rank, you devise three possible courses of action: The term has 320 monthly searches (global, exact match) and you previously ranked...