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  1. SEO Is No One-Trick Pony

    At its core, the competitive analysis is about determining the opportunities that exist to do well in SEO (is there light at the end of the ROI tunnel? The core of the effort may begin with hosting/maintaining a blog (with good/researched...

  2. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    After all, Mayer's background from her early days at Google was in the core search product. She's worked on Google's core search product, so she is familiar with the product and the search industry. Contextual search works by algorithmically trying...

  3. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    If SEO is a core component of your digital marketing strategy, having a mobile–friendly website is becoming essential. Someone searches for a product on their smartphone during a lunch break at work. Additionally, Google prefers responsive web...

  4. Future of Paid Search: Think Target Audiences, Not Just Keywords

    For the next year the best paid search managers will be the people who can understand (and explain to others) the core concepts of how to target these people above and beyond keyword groups. That immediately splits our "red roses" searches into two...