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  1. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    On average, 62 percent of organic searches now show different results depending on whether the search was performed on a desktop or smartphone, according to BrightEdge data. If you think about it, a couple years ago, there wasn't a lot of...

  2. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Identifying Performance Differences Between Desktop and Mobile This can be easily accomplished in Google Analytics by first creating a desktop-traffic-only segment, adding the default mobile traffic segment, and finally navigating to the organic...