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  1. SEO Basics: 8 Essentials When Optimizing Your Site

    In addition to optimizing for the desktop experience, make sure to focus on mobile and tablet optimization as well as other media. Communicate to the search engines your intentions so they can recommend your website for relevant searches.

  2. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Suppose I perform my Black Rain Boots query on my mobile phone as opposed to my laptop or desktop. How a person searches can be just as telling as the query. Set up local searches to trigger social promotions that offer discount coupons for in...

  3. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    If you're thinking of starting an SEO or content marketing strategy, be sure to ask the service provider how they are going to account for the trends in mobile organic search behavior, and how they are going to measure discoverability and...

  4. Google Adds Local Availability, Local Storefront for Product Listing Ads

    And on desktop: On desktop, local PLAs can also appear in the right column in addition to above the organic results. When someone searches Google for a product and clicks on one of the new local PLAs, that person will then be taken to a new "local...

  5. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    Conversational search capability has come to desktop search, allowing searchers to refer seamlessly back to their previous searches. On a desktop, these searches would most likely be searched as [cell phone shop] (12,100 search per month in US).