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  1. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    On average, 62 percent of organic searches now show different results depending on whether the search was performed on a desktop or smartphone, according to BrightEdge data. If you think about it, a couple years ago, there wasn't a lot of...

  2. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Identifying Performance Differences Between Desktop and Mobile This can be easily accomplished in Google Analytics by first creating a desktop-traffic-only segment, adding the default mobile traffic segment, and finally navigating to the organic...

  3. SEO Basics: 8 Essentials When Optimizing Your Site

    In addition to optimizing for the desktop experience, make sure to focus on mobile and tablet optimization as well as other media. Communicate to the search engines your intentions so they can recommend your website for relevant searches.

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Suppose I perform my Black Rain Boots query on my mobile phone as opposed to my laptop or desktop. How a person searches can be just as telling as the query. Set up local searches to trigger social promotions that offer discount coupons for in...