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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Google may start to group phrases together in the future due to Hummingbird that say there's 300 monthly searches overall for a category of phrases," Adams said. Adams pointed me to a post on gShift's blog where they talk more about this, and...

  2. The Smart Way to Optimize Your Amazon Sales Strategy

    Additionally, high conversion rates on Amazon have a direct correlation to ranking organically in Amazon searches, so paying attention to providing a positive customer experience is very important. If your own website isn’t mobile friendly or...

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    You can maximize engagement, brand preference, loyalty, and sales by delivering highly personalized experiences that customize your site to each visitor based on current and past behaviors (clicks, searches, views, etc.as well as additional...

  4. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    This report displays landing page URLs along with the page titles providing a general keyword theme for searches driving traffic to a given page. Mobile Performance Analysis This report identifies which mobile operating systems and devices are...

  5. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    Contextual search works by algorithmically trying to determine what you really mean to search for, such as picking up cues from the immediate preceding searches, and presenting results based on that. Search engines need to be able to get much more...

  6. SEO Basics: 8 Essentials When Optimizing Your Site

    Communicate to the search engines your intentions so they can recommend your website for relevant searches. In addition to optimizing for the desktop experience, make sure to focus on mobile and tablet optimization as well as other media.

  7. Why Content Marketing is a Definitive Method for Success in 2014

    Thanks to the Hummingbird algorithm, Google searches are akin to the way that we naturally speak, so content is going to be forced to adjust to these conversational searches. Mobile is a Go! Creating content that is effective on a mobile device can...

  8. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    Someone searches for a product on their smartphone during a lunch break at work. As smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites. If SEO is a core component of your digital marketing strategy...