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  1. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    How a person searches can be just as telling as the query. Set up local searches to trigger social promotions that offer discount coupons for in-store purchases. Not only do these handy marks help us to see the hot topics of the day and what’s...

  2. The Role of #Hashtags in Social Media and Search

    Just as searches are conducted on platforms other than Google, Bing, and Yahoo, search also happens on social platforms. Want to know what your customers are talking about, what your competitors are doing, or how the media is treating a specific...

  3. The End of Link Building as We've Known and Loved it

    I expect that for many categories of searches search engines will weight sites that show multiple types of signals more than those that show only one. It was a revolution in its time because it provided search engines with a method for identifying...

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  4. AOL Hottest Searches of 2011: Charlie Sheen, Casey Anthony & Harry Potter

    AOL has released their data on the most popular searches of 2011 on the Hot Searches website, with insight into search terms and topics from the UK, Canada, and the United States. Visit the AOL Hot Searches website to see the full lists of top...

  5. Google Eye-Tracking Study Highlights Impact of Local/Places Results

    For the fourth SERP, a search for “pizza cutters” brought up related searches at the top and shopping results in the fourth position. The related searches didn’t draw much attention, even though they’re right on top, and the top organic listings...