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  1. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    If a user searches for something specific, they should get specific answers in return (and not the homepage of a site that targets the category). You might find interesting trends with how Google is matching queries with content on your site.

  2. Google Reveals What New & Expectant Parents Search For

    Searches about baby development were 72 percent mobile in Q1 of this year (Google Data). According to a recent Google survey, new and expecting parents do twice as many searches as non-parents do. According to a survey conducted through Google...

  3. Expanding from Local to National SEO with Google Trends

    At the bottom of the page, Google Trends will show you top related searches and phrases with a rising interest. Related Searches It's no secret that Google Trends is an important research tool in search engine optimization marketing campaigns.

  4. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    For consumers with kids, Experian showed trending toy searches that included "skylanders swap force," "rubber band bracelets," and "crazy cart" (all of which are completely foreign to this author): Searches for "Black Friday ads" jumped by 351...

  5. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    Think about the behavior difference between the two searches. Google's recent Hummingbird algorithm and the arrival of KitKat are forcing agencies and brands to stretch their search marketing minds and strategies even further – for the better.

  6. The Role of #Hashtags in Social Media and Search

    Just as searches are conducted on platforms other than Google, Bing, and Yahoo, search also happens on social platforms. People search every day on Pinterest, Twitter, Google+, Instagram, YouTube, and other social platforms using words and hashtags...