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  1. Expanding from Local to National SEO with Google Trends

    At the bottom of the page, Google Trends will show you top related searches and phrases with a rising interest. Related Searches It's no secret that Google Trends is an important research tool in search engine optimization marketing campaigns.

  2. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    Searches for "Black Friday ads" jumped by 351 percent this month. Experian Marketing Services has been tracking trending product searches through data from Hitwise, showing what's on people's wish lists as the holiday season approaches.

  3. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    Think about the behavior difference between the two searches. Google's recent Hummingbird algorithm and the arrival of KitKat are forcing agencies and brands to stretch their search marketing minds and strategies even further – for the better.

  4. The Role of #Hashtags in Social Media and Search

    Just as searches are conducted on platforms other than Google, Bing, and Yahoo, search also happens on social platforms. People search every day on Pinterest, Twitter, Google+, Instagram, YouTube, and other social platforms using words and hashtags...

  5. New Google Playbook Outlines 5 Essentials of a Mobile Strategy

    More than two-thirds of all mobile searches occur at home, according to a recent study from Nielsen. Another recent study from Nielsen found that half of all purchase-related conversions happened within an hour of the mobile searches that initiated...

  6. Google & Yahoo Reveal the Most Searched For Halloween Costumes of 2013

    Here are the top 10 trending Halloween costume searches on Google Shopping: Daft Punk – searches for the band behind the monster hit "Get Lucky" are at "the highest they’ve ever been in the history of the band," Google reported.