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  1. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    On average, 62 percent of organic searches now show different results depending on whether the search was performed on a desktop or smartphone, according to BrightEdge data. These errors result in a poor experience for users, and Google has said...

  2. Forget Big Content – Small Content Is Critical to Search Success

    The search giant's replacement of its "engine," which we have all come to know as Hummingbird, is beginning to change the way it surfaces content, specifically for more detailed searches. Hummingbird was designed to help Google deliver, at speed...

  3. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    If a user searches for something specific, they should get specific answers in return (and not the homepage of a site that targets the category). After seeing a recovery, review your top landing pages from Google organic prior to Panda being rolled...

  4. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    When users visit a search engine, they conduct multiple searches nearly 65 percent of the time, according to a study by Compete. What's more, three or more searches were conducted in nearly half of all sessions and 12 percent of sessions included a...

  5. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Use the Top Pages report in Google Webmaster Tools' Search Queries section to find the page with poor user engagement and click the drop-down to reveal top searches. Because there are so many possible user agent variations, this method is less...

  6. Google Reveals What New & Expectant Parents Search For

    Searches about baby development were 72 percent mobile in Q1 of this year (Google Data). Mobile searches related to babies and parenting have grown 25 percent since 2013 (Google Data). According to a recent Google survey, new and expecting parents...