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  1. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Since Google made the decision to encrypt the vast majority of its searches, our ability to access keyword data for research purposes has been restricted. The good news is that looking back, it's easy to see which direction the trends are heading...

  2. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    They didn’t rank at all in local search, even for very specific searches containing the town they are located in. The good news is that they could get started right away with building new content. The bad news is that it takes time to generate a...

  3. Why You Should Use the New Google Remarketing Code

    Separating for users coming from branded or non-branded searches The big news here is that Google has made it a lot easier to set up and start using remarketing. Since Google made remarketing available to advertisers in 2010, it has been one of the...

  4. Using Search to Find Missing Persons: Scratching the Surface

    Search can be intimidating, but with education and tools, those on the front lines of missing persons searches can make a greater impact and gain attention. It features posters, news, YouTube videos, Facebook links, law enforcement information, and...

  5. Implementing your Search Strategy for the Latino Market, Part 2

    For the most relevant searches, combine geographically targeted keywords with Spanish keywords. Rafael Jiménez, general manager of the advertising and publisher group for Yahoo Hispanic Americas, says one of the most popular online communities in...

  6. Does Site Search Matter For The Mags?

    Many incorporate various kinds of structured categories or filters to refine searches. Photo searches are surprisingly sparse. There are searches available in People and Teen People. US News & World Report has a video search when you arrive on...

  7. 2007: A Search Odyssey? Keynote Conversation with Matt Cutts

    Local searches will often give you a Onebox result leading to a map, an address, and phone number. Cutts alluded to a range of other search types: image search, video, code search, and Google Desktop – which, like e-mail, Cutts believes is a safety...