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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Google may start to group phrases together in the future due to Hummingbird that say there's 300 monthly searches overall for a category of phrases," Adams said. Adams pointed me to a post on gShift's blog where they talk more about this, and...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    You can maximize engagement, brand preference, loyalty, and sales by delivering highly personalized experiences that customize your site to each visitor based on current and past behaviors (clicks, searches, views, etc.as well as additional...

  3. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    This report displays landing page URLs along with the page titles providing a general keyword theme for searches driving traffic to a given page. Mobile Performance Analysis This report identifies which mobile operating systems and devices are...

  4. SEO Basics: 8 Essentials When Optimizing Your Site

    Communicate to the search engines your intentions so they can recommend your website for relevant searches. In addition to optimizing for the desktop experience, make sure to focus on mobile and tablet optimization as well as other media.

  5. Why Content Marketing is a Definitive Method for Success in 2014

    Thanks to the Hummingbird algorithm, Google searches are akin to the way that we naturally speak, so content is going to be forced to adjust to these conversational searches. Mobile is a Go! Creating content that is effective on a mobile device can...

  6. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    Contrast this with a separate mobile site which has a different URL and different HTML than its desktop counterpart, requiring Google to crawl and index multiple versions of the same site. Additionally, Google prefers responsive web design because...

  7. Google Search Results Now Include Apps for Android Users

    Searches may include relevant results from the Google Play store, in which case they'll be grouped together in an apps section. Android users can now see apps in search results when searching on their mobile device -- and if they're logged in, they...

  8. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    How a person searches can be just as telling as the query. Set up local searches to trigger social promotions that offer discount coupons for in-store purchases. Suppose I perform my Black Rain Boots query on my mobile phone as opposed to my laptop...