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  1. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    How a person searches can be just as telling as the query. Set up local searches to trigger social promotions that offer discount coupons for in-store purchases. Advanced technology platforms can drive dynamic ad creation based on demand and intent...

  2. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    Most U.S.searches for ‘Black Friday' this month have originated in Omaha, Minneapolis, Los Angeles, Columbus, and Buffalo," Yahoo said. For consumers with kids, Experian showed trending toy searches that included "skylanders swap force," "rubber...

  3. The Role of #Hashtags in Social Media and Search

    Just as searches are conducted on platforms other than Google, Bing, and Yahoo, search also happens on social platforms. Google+ calls them 'Hot Topics', and Twitter displays 'Trending'. People search every day on Pinterest, Twitter, Google...

  4. Google & Yahoo Reveal the Most Searched For Halloween Costumes of 2013

    Here are the top 10 trending Halloween costume searches on Google Shopping: Daft Punk – searches for the band behind the monster hit "Get Lucky" are at "the highest they’ve ever been in the history of the band," Google reported.

  5. Broken Link Building: How to Find Thousands of Broken Link Opportunities at a Time

    You can use Google operators to find resources page using searches like ‘gourmet food inurl:resources' (see Advanced Search Operator Tactics for much more on this), use a link checker such as http://frayd.us/extensions/linkchecker/ to identify...

  6. SEO Keyword Strategy for Fashion Ecommerce Websites: It’s All About Trends

    As proof of cause and effect, Google AdWords Keyword Research Tool illustrates that monthly searches in the U.S.for “emerald dress” are currently well over 12,000. With spring on the horizon, top searches include sundresses, maxi dresses, and high...

  7. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    You've heard of Google Hot Searches. macarena step-by-step", or even "what it means when you text hey girl good night but she doesn't answer", Google will show you some of the least popular searches. Google Cold Searches

  8. 3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices

    At least 1 in 3 mobile searches have local intent, so if you’re the type of businesses that can benefit from local searches on mobile, you need to take advantage of location extensions. With the recent announcement of Enhanced Campaigns, Google has...